On December 15, 2017, the station flipped from its gospel programming to a reggaetón format. On January 3, 2018, it changed its call sign from WRMQ to WURF, then to WURB on June 19, 2019, and as of December 31, 2021, carries the callsign WVVO. It has since flipped to the salsa format previously carried by sister station WONQ. The reggaetón format moved back to WURB-LP.