WPLR

WPLR

New Haven, Connecticut United States
Broadcast area	Greater New Haven; Hartford, Connecticut; North Shore (Long Island)
Frequency	99.1 MHz (HD Radio)
Branding	99.1 PLR
Programming
Language(s)	English
Format	Mainstream rock
Subchannels	HD2: WICC simulcast (news/talk)
Ownership
Owner	Connoisseur Media (Connoisseur Media Licenses, LLC)
Sister stations	WEBE WEZN-FM WFOX WICC WYBC-FM
History
First air date	1948; 77 years ago (1948)
Former call signs	WNHC-FM (1948–1971)
Technical information[1]
Licensing authority	FCC
Facility ID	46968
Class	B
ERP	15,000 watts
HAAT	276 meters (906 ft)
Transmitter coordinates	41°25′22.3″N 72°57′4.4″W
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.wplr.com

WPLR (99.1 MHz, also known as "99.1 PLR" or Connecticut's No. 1 Rock Station). licensed to New Haven, Connecticut, is a mainstream rock station owned by Connoisseur Media as of May 10, 2013.^[2][3] The station's playlist includes rock music from the 1970s to the early 2000s.

The station, which first went on the air in 1948 as WNHC-FM,^[4] has a history as a pioneer in the AOR format, with which it has closely identified since its inception in the early 1970s.

The physical location of the station has also changed as the studios are now co-located with other Connoisseur radio stations on Wheelers Farms Road in Milford. Previously, the studios were located on Dixwell Avenue in Hamden and prior to that the offices and studios were located on Chapel Street in New Haven. The station's transmitter is on Madmare Mountain in Hamden near the WTNH transmitter site.

WPLR-HD2

On September 18, 2017, at 10:23 am. WPLR launched an alternative rock format on its HD2 subchannel, branded as "Mod 102.3" (simulcast on translator W272DO 102.3 FM New Haven). The first song on Mod was "First" by Cold War Kids.^[5][6]

W272DO was sold to Red Wolf Broadcasting in January 2018. On January 15, it immediately ceased simulcasting "Mod" and began carrying Spanish CHR "Bomba" from WMRQ-HD2.^[7]

As of November 24, 2019, WPLR-HD2 is no longer broadcasting the "Mod" format and is now simulcasting WICC 600 AM Bridgeport.

References

1. "Facility Technical Data for WPLR". Licensing and Management System. Federal Communications Commission.
2. Connoisseur Media to buy Cox Radio's Connecticut stations
3. Venta, Lance (May 6, 2013). "Cox Sells Stations In Six Markets To Two Groups". RadioInsight. Retrieved May 28, 2013.
4. "WPLR history cards" (PDF). CDBS Public Access. Federal Communications Commission. Retrieved September 30, 2021.
5. Connoisseur Launching Mod 102.3 New Haven Radioinsight - September 17, 2017
6. Mod 102.3 Debuts Format Change Archive - September 19, 2017
7. Venta, Lance (January 15, 2018). "Red Wolf Broadcasting Acquires Connoisseur Media's Hartford Properties". RadioInsight. Retrieved January 18, 2018.

External links

• Official website
• Facility details for Facility ID 46968 (WPLR) in the FCC Licensing and Management System
• WPLR in Nielsen Audio's FM station database