WLFV

For the Ettrick, Virginia radio station that held the call sign WLFV at 93.1 from 2006 to 2014, see WWLB.

WLFV

Midlothian, Virginia
Broadcast area	Richmond, Virginia
Frequency	98.9 MHz
Branding	K-Love
Programming
Format	Contemporary Christian
Ownership
Owner	Educational Media Foundation
Sister stations	WARV-FM, WKYV
History
First air date	November 22, 1971 (as WJMA-FM)[1]
Former call signs	WJMA-FM (1971–1984) WVJZ (1984–1990) WJMA-FM (1990–2004) WCUL (2004–2005) WWLB (2005–2014)[2]
Former frequencies	96.7 MHz (1971–2001)
Call sign meaning	WoLF Virginia (previous format)
Technical information
Facility ID	54872
Class	B1
ERP	4,800 watts
HAAT	227.4 meters (746 ft)
Links
Webcast	Listen Live
Website	klove.com

WLFV (98.9 MHz) is a commercial FM radio station, licensed to Midlothian, Virginia and serving the Greater Richmond Region.^[3] The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF).^[4] WLFV's transmitter is off Basie Road in Henrico, Virginia.^[5]

History

WJMA-FM signed on November 22, 1971, on 96.7 MHz from Orange, Virginia. It was co-owned with WJMA (1340 AM, now WVCV). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of rimshots WBBT-FM in Powhatan and WARV-FM in Petersburg. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005.^[6]

Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, EMF filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million.^[7]

On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").^[8] On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.^[9]

WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount.^[10] Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love.^[11] Despite the change in ownership and format, the station retained its WLFV call letters.

References

1. Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-252. Retrieved July 6, 2015.
2. "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
3. "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
4. "WLFV Facility Record". Federal Communications Commission, audio division. Retrieved April 6, 2017.
5. "WLFV-FM Radio Station Coverage Map".
6. "WLFV Facility Data". FCCData.
7. Alpha Sells Richmond Pair to EMF
8. Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
9. @VARTV (March 24, 2017). "#rva #VARTV" (Tweet). Retrieved March 25, 2017 – via Twitter.
10. "Notification of Suspension of Operations". FCC Licensing Database. Retrieved April 18, 2017.
11. @leecostic (April 14, 2017). "@VARTV @radioinsight So @KLOVERadio is finally on the air on 98.9 in Richmond, VA. Apparently keeping WLFV calls from "The Wolf"..." (Tweet). Retrieved April 18, 2017 – via Twitter.

External links

• Facility details for Facility ID 54872 (WLFV) in the FCC Licensing and Management System
• WLFV in Nielsen Audio's FM station database