The station began in 1948 as an easy listening station with the call letters WEAU-FM. In 1959, the callsign was switched to WIAL, similar to "The Wonderful WAIL" (WAYL, now KXXR) in Minneapolis.[2] On November 1, 1982, WIAL switched formats to become Adult Contemporary, in the wake of the transition of pop/rock formats from AM to FM stations and debuted the name "I-94" after Interstate 94 which runs along the south and west side of Eau Claire. Right when 1986 rolled along, the station upgraded its format to Top 40 to compete against WBIZ-FM. It currently airs a Hot Adult Contemporary format, with Tom Stryker mornings, Sue Kelly middays, and Jesse afternoons.[3]
WIAL was sold to Midwest Family Communications in 1991 along with sister WEAQ-AM. In 1993 Midwest Family purchased WECL-FM. Then the stations were sold to Central Communications (consisting of WAXX-FM & WAYY-AM) in 1996 and moved to the Central studios in Altoona, WI. The five stations, along with the "then" new sister station WDRK-FM, were sold to Maverick Media, LLC, in 2003. In 2013, Mid-West Family Broadcasting Inc re-purchased WIAL (along with WEAQ-AM).
WIAL switched to a Hot Adult Contemporary format in March 2003, and unveiled its current logo soon after. In 2005, the station shifted to a mainstream Adult Contemporary format. On August 17, 2012, the station returned to a Hot AC format.
WIAL and its Eau Claire sister stations, along with Maverick Media's Rockford, Illinois stations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014.
Effective March 29, 2021, WIAL changed its city of license from Eau Claire to Elk Mound.
_created_in_2020,_WIAL-FM2020Logo.png)
.png){kind=logo}
.png){kind=logo}
