On December 15, 2009, the station switched from 1170 to 1180 and moved its city of license to Turrell, Arkansas. In 2012, the call sign became KXIQ.
On January 1, 2014, KXIQ changed format from talk radio to classic country, branded as "Y 105.5" (simulcasting on FM translator W288BJ 105.5 FM), and changed call letters to WUMY on January 15, 2014. On January 24, 2014, WUMY rebranded its station from "Y 105.5" by adding another translator as "Big Country 105.5/100.1".
On November 30, 2017, WUMY swapped call signs with sister station WGUE and took on the "Guess FM" classic hits format that had been on that frequency. While on 1180, Guess FM was associated with three translators, adding W257CY on 99.3 MHz.
On June 15, 2018, Memphis First Ventures filed to sell WGUE and W257CY to Butron Media Corporation for $799,000. Butron Media Corporation is owned by Sergio Butron and Ivette Butron Ramos and also manages the heritage Spanish-language station in Memphis, WGSF "Radio Ambiente", under a time brokerage agreement.[4] Butron also acquired the construction permit for a second translator facility, K268DA on 101.5 MHz; the remaining translators were paired with other stations as part of the sale of the Mighty Media Group cluster.[5] The sale to Butron Media was consummated on August 27, 2018.
In August 2018, Guess FM moved to WOWW 1430 and 97.7,[5] making way for WGUE to be relaunched as La Jefa with a Regional Mexican format.
