WFFN (95.3 FM, "95.3 The Bear") is a radio stationlicensed to serve Coaling, Alabama, United States, and broadcasting to the Tuscaloosa, Alabama, area. The station is owned by Townsquare Media. It broadcasts a country music format.[3][4] In 2021, it became the home of the long-running, popular "Steve & DC Show". As of 2024, WFFN-FM's Steve & DC is by far the top-rated dominant show in mornings, with the all-important advertiser coveted Adults 25-54 demographic, according to the latest Nielsen Audio report.
In June 2004, New Century Radio (Vachel L. Posey Jr., president) reached an agreement to transfer WFFN to Apex Broadcasting Inc. (Houston L. Pearce, chairman) in consideration of the costs to build the facilities related to the then-upcoming change in the community of license.[6] The deal was approved by the FCC on June 24, 2004, and the transaction was consummated on June 30, 2004.[7] At the time of the sale, the station broadcast an oldies music format.
In February 2005, Apex Broadcasting Inc. (Houston L. Pearce, chairman) reached an agreement to sell WFFN and six other radio stations in Alabama to Citadel Broadcasting Company (Farid Suleman, chairman/CEO) for a reported sale price of $29 million.[8] At the time of the sale, the station broadcast an oldies music format. Citadel merged with Cumulus Media on September 16, 2011.[9]
Cumulus sold WFFN and its sister stations to Townsquare Media effective July 31, 2012.