WDGG

WDGG

Ashland, Kentucky
Broadcast area	Huntington, West Virginia
Frequency	93.7 MHz
Branding	93-7 The Dawg
Programming
Format	Country
Affiliations	Marshall Thundering Herd Westwood One[1] Former: CBS (1945-59, 1960-72) ABC (1972-83)
Ownership
Owner	Kindred Communications (Fifth Avenue Broadcasting Company, Inc.)
Sister stations	WCMI, WCMI-FM, WMGA, WRVC, WXBW
History
First air date	October 1948 (as WCMI-FM)
Former call signs	WCMI-FM (1948-70) WAMX-FM (1970-88) WRVC-FM (1988-95)
Call sign meaning	WDoGG (Dawg)
Technical information[2]
Licensing authority	FCC
Facility ID	21436
Class	C1
ERP	100,000 watts
HAAT	226 meters
Transmitter coordinates	38°23′14″N 82°39′45″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	937thedawg.com

WDGG (93.7 FM) is a country music–formatted radio station licensed to Ashland, Kentucky, United States, serving Huntington, West Virginia, and the greater Huntington–Ashland metropolitan area. The station is owned by Kindred Communications as part of a conglomerate with Huntington–licensed ESPN Radio–affiliated sports station WRVC (930 AM), Huntington–licensed ESPN Radio–affiliated sports station WCMI (1340 AM), Catlettsburg, Kentucky–licensed active rock station WCMI-FM (92.7 FM), Kenova, West Virginia–licensed adult contemporary station WMGA (97.9 FM), and Gallipolis, Ohio–licensed classic country station WXBW (101.5 FM). All six stations share studios on Fifth Avenue in downtown Huntington, while its transmitter facilities off of Park Avenue near I-64 in southwestern Huntington.

In addition to its country music format, WDGG serves as the flagship station for the Marshall Thundering Herd.^[1]

History

The station signed on the air in October 1948 as WCMI-FM in Ashland as a simulcast of its AM sister station WCMI's broadcast schedule. The call letters were said to refer to the steel industry of Ashland as "Where Coal Meets Iron".

On November 20, 1970, the call letters were changed to WAMX-FM and ownership was transferred to W. Richard Martin and Stereo 94, Inc. The station broadcast with an adult contemporary music format and experimented with an album oriented rock format at night during the early 1970s.

In the mid-1970s, WAMX-FM (also known as 94X) adopted a contemporary hit radio (CHR) format until its sale to Storer broadcasting in 1983. With the sale, the studios moved to nearby Huntington, and the station adopted an album oriented rock format (AOR).^[3]

On April 30, 1988, the call letters representing the River Cities were adopted and the license became known as WRVC-FM.^[4] The dormant WAMX call sign was adopted by an unrelated station (at 106.3 MHz) in the Huntington market on January 6, 1997.^[5]

In the fall of 1992, they changed the format to oldies (mostly concentrating on the 60s), and changed the tag to "Oldies 93 RVC".

The WDGG call letters were granted by the FCC on February 6, 1995.^[4] At this time, the WRVC call sign and oldies format were moved to 92.7 WCMI-FM, which continued the simulcast with WRVZ in Charleston.

References

1. "Broadcast Information". Marshall Thundering Herd. Retrieved 31 December 2022.
2. "Facility Technical Data for WDGG". Licensing and Management System. Federal Communications Commission.
3. Jeff Miller (ed.). "History of WCMI, Ashland, KY". Retrieved 2009-05-06.
4. "WDGG Call Letter History". Federal Communications Commission. Retrieved 2009-05-06.
5. "WAMX Call Letter History". Federal Communications Commission. Retrieved 2009-05-06.

External links

• The Dawg WDGG official website
• FCC Database Return for WDGG
• Facility details for Facility ID 21436 (WDGG) in the FCC Licensing and Management System
• WDGG in Nielsen Audio's FM station database
• History of WCMI

38.387°N 82.662°W / 38.387; -82.662