Virginia Black Whiskey

Virginia Black
TypeWhiskey
Country of origin United States
Introduced2016
WebsiteVirginia Black website

Virginia Black is a brand of American Bourbon whiskey.[1]

History

Virginia Black is a collaboration between Brent Hocking and Drake.[2] It is distributed in the United States by Proximo Spirits[3] and is available in Canada, the U.K., Ghana, Kenya, Rwanda, Tanzania, Zanzibar, Burundi, Uganda, and United Arab Emirates.[4] It is also available in Australia. [5]

Virginia Black made headlines for its record-breaking debut at the Liquor Control Board of Ontario (LCBO) in Ontario, Canada. Virginia Black sold a record 1,779 bottles on the day it was released and went on to sell 4,650 bottles in its first week.[6] It also sold 30,000 cases in its first year.[7]

Production

Virginia Black is a "personally selected collection of two, three, and four-year old Bourbon Whiskey focused on a high-rye content and finished with a decadent profile."[8] It has 40% ABV (80 proof).[1]

References

  1. ^ a b "Exclusive: Proximo To Debut Virginia Black Whiskey Created by Deleon Founder". Shanken News Daily. 20 April 2016. Retrieved 17 November 2017.
  2. ^ Greenburg, Zack O'Malley (7 September 2016). "Meet The Man Behind Drake's Virginia Black Whiskey". Forbes. Retrieved 2 January 2018.
  3. ^ Cowen, Trace William (7 September 2017). "The Weekend Teases New Song Featuring a Shout-Out to Drake's Luxury Whiskey". Complex. Retrieved 2 January 2018.
  4. ^ "Drake's Whisky Virginia Black To Launch In East Africa". Telesqop. 26 October 2017.
  5. ^ "Introducing Drake's Virginia Black Whiskey x Brent Hocking Collaboration". BevMart. 25 August 2021.
  6. ^ Hayes, Annie (18 October 2016). "Drake's whiskey venture breaks sales record". The Spirits Business. Retrieved 17 November 2017.
  7. ^ Millington, Alison (25 August 2016). "How Drake and an ex-banker created a luxury whiskey that looks like high-end Champagne and is hot on Instagram". Business Insider. Retrieved 17 November 2017.
  8. ^ "Proximo Spirits Goes Hollywood with Drake's Virginia Black Decadent American Whiskey". Distillery Trail. 26 April 2016.
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