The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare.[3] It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom.[4] Phillippe Krakowsky became the company's CEO on January 1, 2021.[1]
History
On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged.[5] At the time, it was the largest agency in the ad industry.[6]
In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates.[6] In January 1961, McCann was renamed Interpublic Group (IPG) and created the first marketing services management holding company with McCann-Erickson as a subsidiary.[7]
In late 1973, as clients began focusing more on international strategies, McCann-Erickson combined its domestic and international branches into a single worldwide agency under IPG.[6] In 1997, the McCann-Erickson World Group was formed with several of IPG's different units.[8]
In December 2000, Deutsch Inc, reported by the New York Times at the time to be the largest and last big independent agency, was acquired by IPG to be an autonomous unit.[9] In 2001, IPG acquired True North Communications, the holding company for Foote Cone & Belding.[10][11]
In 2003, IPG agreed to pay $115 million to settle class action lawsuits brought by its shareholders. The shareholders had sued Interpublic after accounting irregularities led to restatements of financial results, causing the company's stock to fall.[12]
In March 2004, IPG renamed its McCann-Erickson World Group as McCann Worldgroup.[13]
On September 15, 2005, IPG announced plans to restate earnings for fiscal 2000 through 2004, due to problems in accounting for revenue, acquisitions and lease expenses.[14] On March 22, 2006, IPG posted a loss for the fourth quarter and restated results for the first three quarters of 2005, which reduced revenue by $14.1 million. It also announced its controller and chief accounting officer was leaving the company.[15]
IPG disposed of 51 businesses in 2005 and 2006, primarily outside the U.S.; the company said it exited 23 "loss-making international affiliates" in 2006.[16] In April 2007, IPG announced it had agreed to buy Reprise Media, a search engine marketing firm.[17] In July of that same year, FCB-Ulka Advertising Private Limited, a subsidiary of IPG, was renamed DRAFTFCB+Ulka Advertising Pvt. Ltd.[18]
In July 2008, IPG formed a media buying and planning unit called Mediabrands (later IPG Mediabrands).[19] In March 2014, IPG draftfcb was renamed as IPG's international network FCB.[20] In January 2016, the merger of IPG groups Mullen in the US and Lowe and Partners worldwide was renamed as MullenLowe Group.[21] In July 2018, IPG announced they were buying database marketing company Acxiom's Marketing Solutions business for $USD2.3 billion.[22]
In October 2020, the company announced that Phillippe Krakowsky would be succeeding Michael I. Roth as the company's CEO on January 1, 2021.[23] On January 1, 2021, Krakowsky became the company's new CEO.[1]
IPG handles the accounts of many major oil companies.[24] Asked by Reuters in 2020 to disclose their client list, IPG refused to do so.[24]
Companies
IPG consists of dozens of businesses organized into six groups. There are three global networks: Foote, Cone & Belding (FCB); McCann Worldgroup; and MullenLowe; a media services company, IPG Mediabrands; a marketing services group, Marketing Specialists; and several independent domestic digital agencies.[25]
FCB
FCB is one of IPG's three global networks. Its companies include the following:
FCB, the former Draftfcb, formed by a merger between Draft Worldwide and Foote, Cone & Belding Worldwide.
FCB Health, a healthcare-focused agency formed by combining three healthcare agencies: ICC, Trio and Pace.[26]
HelloComputer, a Cape Town-based digital agency, which merged with Mesh Interactive in 2012.[27]
New Honor Society, a St. Louis, Missouri-based marketing agency, formerly known as Rivet/US, itself formed with a merger between marketing agency Zipatoni Company and Toronto-based FCB Direct.[28]
IPG Mediabrands
The IPG Mediabrands group is IPG's data management and media buying arm. Its companies include the following:
Ensemble Worldwide, a creative agency set up as part of IPG Mediabrands' Malaysia network.[29]
Healix, an agency focused on global life science and healthcare brands.[30]
Identity, formerly Diverse Communications, is an Australia-based agency focused on multicultural communications.[31]
ID Media is IPG Mediabrands' direct response planning and buying agency.[32]
Initiative, a media buying network which includes the former network BPN.[33]
IPG Media Lab, a digital marketing agency that studies digital technology for advertising programs, platforms and products.[34]
MAGNA, IPG Mediabrands' intelligence, investment, and innovation unit. The group tracks and measures the pricing and savings of the agency's media investments.[35]
Matterkind (previously known as Cadreon), previously part of IPG Mediabrands, now sits as part of IPG's suite of tech companies (consisting of Kinesso, Acxiom and Matterkind). Matterkind is IPG's ad-tech network which is involved in programmatic advertising.[36]
Media Experts, a Canadian subsidiary that provides advertising media services for businesses.[37]
Orion, IPG Mediabrands' barter agency, helps brands sell unsold products in exchange for advertising.[38] Orion's holding company includes the agencies NSA Media, OAG, Rapport and Wahlstrom.[39]
Reprise, IPG Mediabrands' global performance marketing agency, was formed by combining mobile agency Ansible and social agency Society with search agency Reprise in 2018.[41]
Stickyeyes, a digital marketing company acquired by IPG Mediabrands in 2016, provides creative search, content marketing and video production.[42]
UM, also known as Universal McCann, is a global advertising and media agency, which includes agency J3.[33]
Marketing Specialists
IPG's Marketing Specialists group offers marketing services across a range of disciplines. Its companies include the following:
Current Global, a midsized communications agency formed when Chicago-based Current Marketing merged with multimedia production house Creation.[43][44]
DeVries Global, a media communications agency.[45]
Formed in 1997, McCann Worldgroup is IPG's global marketing services organization, reportedly with over 24,000 employees in over 100 companies as of November 2017.[50] Its companies include the following:
Avrett Free Ginsberg, stylized as AFG&, a full service advertising agency.[51]
Commonwealth//McCann, a Detroit-based advertising agency.[52]
Casanova//McCann, formerly Casanova Pendrill, a Hispanic-focused advertising agency based in Orange County, California.[53]
Craft, an international adaption and production network of agencies.[54]
Fitzco, or Fitzgerald & Co., is an Atlanta-based agency.[55]
McCann (formerly McCann Erickson), an American global advertising agency network.[56]
MCN FP7, or Middle Eastern Communication Network, is an agency with 60 offices in 14 countries and clients in the Middle East and North Africa.[58]
Momentum Worldwide, a New York City-based experiential marketing agency, which includes shopper marketing agency ChaseDesign and its subsidiary 10RedDesign.[59][60]
MRM, a direct and digital marketing agency based in New York City.
PMK*BMC, a Los Angeles-based entertainment and pop culture-focused agency that connects celebrities with brands seeking talent for content collaboration.[61]
Performance Art, a data-led creative/CRM agency.[62]
MullenLowe Group is one of IPG's three communications networks, formed in 2015 by the merger of IPG's U.S. agency Mullen with IPG's global creative network Lowe and Partners.[63] It consists of the following components:
MullenLowe Comms, which incorporates various PR divisions, including MullenLowe salt, a strategic communications agency with offices in London and Singapore,[65] and MullenLowe PR, a US-based public relations agency.[66]
Mediahub, a global media planning and buying agency headquartered in New York City.[67]
Estonian teacher and scouts movement personnel Anton Õunapuu in 1918 Anton Õunapuu VR II/3 (7 November 1887 – 2 April 1919) was an Estonian PE teacher, soldier, and the founder of the scouting movement (Estonian: Eesti skaudiliikumine) in Estonia. Early life and work as a PE teacher Anton Õunapuu was born as a son of a farmer near Vändra in 1887. He started his studies in Vaki Municipality School (1897–1901) and graduatuated from Vändra Parish School in 1903. Studied in the Gymnastic...
Cet article court présente un sujet plus développé dans : Ingénieurs et scientifiques de France. Fédération des associations et sociétés françaises d'ingénieurs diplômésHistoireFondation 1929Dissolution 1992Successeur Ingénieurs et scientifiques de FranceCadrePays FranceOrganisationFondateurs Société des ingénieurs civils de France, École centrale Paris, École nationale supérieure des mines de Paris, École nationale supérieure des mines de Saint-Étienne, Insti...
Sports shooting at the Olympics Men's disappearing target small-bore rifleat the Games of the IV OlympiadVenueBisley rifle rangeDate11 JulyCompetitors22 from 5 nationsMedalists William Styles Great Britain Harold Hawkins Great Britain Edward Amoore Great Britain Shooting at the1908 Summer OlympicsRifle1000 yard free riflemen300 m free riflemenTeam free riflemenTeam military riflemenStationary target small-bore riflemenMoving target small-bore riflemenDisappearing t...
هذه المقالة يتيمة إذ تصل إليها مقالات أخرى قليلة جدًا. فضلًا، ساعد بإضافة وصلة إليها في مقالات متعلقة بها. (مايو 2010) مجطة مسيعيد لتوليد الكهرباء هي محطة توليد كهرباء ببلدية مسيعيد القطريّة افتُتِحَت في مايو 2010 وفي نفس الوقت تأسّست شركة مسيعيد القطرية للطاقة. كُلفة المشروع 2.3
Dalam artikel ini, nama keluarganya adalah Park. Park Sol-miPark in 2018LahirPark Hye-jeong3 Januari 1978 (umur 45)Iksan, Provinsi Jeolla Utara, Korea SelatanPendidikanUniversitas Sangmyung – Film dan Media Studies (1996)Universitas Sungkyunkwan – Graduate School of Performing ArtsPekerjaanPemeranTahun aktif1996–sekarangAgenFantagioSuami/istriHan Jae-suk (m. 2013)Nama KoreaHangul박솔미 Hanja朴帥眉 Alih AksaraBak Sol-miMcCune–ReischauerPak...
Dutch painter The Haarlem painter Kees Verwey at work in his studio on the Spaarne, aged 80. Kees Verwey (April 20, 1900 – July 23, 1995)[1] was a Dutch painter who was productive well into old age. Biography Spaarne 108, former workshop of Kees Verwey in Haarlem He was born in Amsterdam and was the nephew of the poet Albert Verwey and the architect Hendrik Petrus Berlage. According to the RKD he was a pupil of Henri Frédéric Boot, Johannes Hendricus Jurres, and Samuel Jessuru...
Artikel ini sebatang kara, artinya tidak ada artikel lain yang memiliki pranala balik ke halaman ini.Bantulah menambah pranala ke artikel ini dari artikel yang berhubungan atau coba peralatan pencari pranala.Tag ini diberikan pada Oktober 2022. Paulus Ho Hyob (1796-1840) adalah seorang martir Katolik Korea. Satu-satunya yang diketahui tentang dia adalah bahwa dia berusia 45 tahun ketika menjadi martir. Dia seorang prajurit yang ditugaskan di suatu kamp pelatihan, dan seorang Katolik yang luar...
1921 film One a MinuteFilm stillDirected byJack NelsonScreenplay byFrederick J. JacksonJoseph F. PolandProduced byThomas H. InceStarringDouglas MacLeanMarian De BeckVictor PotelFrances RaymondAndrew RobsonGraham PettieCinematographyBert CannProductioncompaniesThomas H. Ince CorporationFamous Players–Lasky CorporationDistributed byParamount PicturesRelease date June 19, 1921 (1921-06-19) Running time50 minutesCountryUnited StatesLanguageSilent (English intertitles) One a Minut...
History of mandatory military service in the United States Young men registering for conscription during World War I in New York City, on June 5, 1917 Conscription1780 caricature of a press gang Related concepts Alternative civilian serviceCivil conscriptionConscientious objectorConscription crisisDraft evasionImpressmentMilitary serviceNational serviceWar resister By historical country Ottoman EmpireRussian EmpireSoviet Union By modern country AustraliaAzerbaijanBermudaBrazilCanadaChinaCongo...
Android HoneycombVersi dari sistem operasi AndroidAndroid Honeycomb berjalan di tablet Motorola XoomPembangunGoogleRilis awal22 Februari 2011; 12 tahun lalu (2011-02-22)Rilis terbaru3.2.6 / 15 Februari 2012; 11 tahun lalu (2012-02-15)Didahului olehAndroid GingerbreadDigantikan olehAndroid Ice Cream SandwichSitus resmideveloper.android.com/about/versions/android-3.0-highlights.htmlStatus dukunganDukungan utama berakhir tanggal 10 Juni 2015 dan dukungan tambahan berakhir tanggal 1 Apr...
Species of bird Carunculated fruit dove Conservation status Vulnerable (IUCN 3.1)[1] Scientific classification Domain: Eukaryota Kingdom: Animalia Phylum: Chordata Class: Aves Order: Columbiformes Family: Columbidae Genus: Ptilinopus Species: P. granulifrons Binomial name Ptilinopus granulifronsHartert, 1898 The carunculated fruit dove (Ptilinopus granulifrons) is a species of bird in the family Columbidae. It is endemic to Obira. Its natural habitats are subtropical or trop...
British activist and campaigner and former spouse of the prime minister Sarah BrownBrown in 2009BornSarah Jane Macaulay (1963-10-31) 31 October 1963 (age 60)Beaconsfield, Buckinghamshire, EnglandAlma materUniversity of BristolKnown forSpouse of a former prime minister of the United KingdomFounder and president of Theirworld, a children's charityExecutive chair of the Global Business Coalition for EducationCo-founder of A World at SchoolSpouse Gordon Brown (m....
Spanish merchant and friend of Goya This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article includes a list of references, related reading, or external links, but its sources remain unclear because it lacks inline citations. Please help to improve this article by introducing more precise citations. (December 2019) (Learn how and when to remove this template message) This article need...
Railway station in Osaka, Japan Ōsaka-Uehommachi Station大阪上本町駅Station buildingGeneral informationLocation1-55, Uehommachi 6-chōme, Tennōji Ward, Osaka City,OsakaJapanCoordinates34°39′56″N 135°31′17″E / 34.66555°N 135.52125°E / 34.66555; 135.52125Operated by Kintetsu RailwayLine(s) D Osaka Line A Kintetsu-Nara Line A Kintetsu Namba Line Platforms7 bay platforms (1st floor)2 side platforms (underground)Tracks6 (1st floor)2 (underground)Connecti...
Структура рибозима — молекулы РНК, выполняющей функцию катализа Мир РНК — гипотетический этап возникновения жизни на Земле, когда как функцию хранения генетической информации, так и катализ химических реакций выполняли ансамбли молекул рибонуклеиновых кислот. В...
Questa voce sugli argomenti nobili svedesi e militari svedesi è solo un abbozzo. Contribuisci a migliorarla secondo le convenzioni di Wikipedia. Otto Wilhelm, conte von Königsmarck Trattamento NascitaMinden, 5 gennaio 1639 MorteModone, 15 settembre 1688 PadreHans Christoff von Königsmarck MadreAgathe von Leesten ReligioneLuteranesimo Otto Wilhelm, conte von Königsmarck (in tedesco: Otto Wilhelm Graf von Königsmarck; Minden, 5 gennaio 1639 – Modone, 15 settembre 1688), è stat...
It has been suggested that this article should be split into a new article titled Revenge bedtime procrastination. (discuss) (October 2023) Psychological phenomenon Artist's impression of a woman using her smartphone late at night Bedtime procrastination is a psychological phenomenon that involves needlessly and voluntarily delaying going to bed, despite foreseeably being worse off as a result.[1] The causes of bedtime procrastination vary from losing sight of the time to staying up l...
Mycomya fimbriata Klasifikasi ilmiah Kerajaan: Animalia Filum: Arthropoda Kelas: Insecta Ordo: Diptera Famili: Mycetophilidae Genus: Mycomya Spesies: Mycomya fimbriata Mycomya fimbriata adalah spesies lalat yang berasal dari genus Mycomya dan famili Mycetophilidae. Lalat ini juga merupakan bagian dari ordo Diptera, kelas Insecta, filum Arthropoda, dan kingdom Animalia. Lalat ini biasanya dapat ditemui di tempat lembap. Referensi Bisby F.A., Roskov Y.R., Orrell T.M., Nicolson D., Paglinawan L....
Data transmission standard for mobile phones This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: Circuit Switched Data – news · newspapers · books · scholar · JSTOR (February 2016) (Learn how and when to remove this template message) In communications, Circuit Switched Data (CSD) is the original form of data transmission develope...