Aspiring contestants for the show had to pre-register themselves online and were encouraged to attend open casting calls or send in a video and application. The show required all contestants to be 18 years old and over at the time of auditioning in order to be eligible for the program. Contestants from any country around the world could apply, as long as they had all the required documentation in order to remain in the United Kingdom for the duration of the series. Those with experience as a model must not have been in any national campaign within the last five years.
Model mentors Caroline Winberg, Erin O'Connor, and Naomi Campbell size up the competition. After a series of challenges, the supermodels select the teams that they believe will lead them to victory. The winner of the competition will become the newest face of Max Factor.
Episode 2: Week Two
First aired 7 October 2013
The final twelve models move into their new loft, and the girls are later tested in a posing challenge overseen by Naomi Campbell. For the final hurdle, they must pose with their teammates in a shoot photographed by Ellen von Unwerth for i-D magazine. The losing teams must each send one of their members up for elimination, and after one of her models is eliminated from the competition, one of the coaches promises that she will get even.
Challenge winner:Natalie Ward
Winning coach and team: Caroline Winberg
Bottom two:Jessica Martin & Elaine Nturo
Eliminated:Jessica Martin
Episode 3: Week Three
First aired 14 October 2013
The mentors put their models to the test with a catwalk challenge in which they must wear strange and outlandish headpieces. One model is reprimanded due to her overly theatrical performance. Later that week, each team battles to win the campaign that will keep them out of the elimination room: a runway show for TheOutnet.com. The mentors of the losing teams must once again nominate one of their members to be eliminated, and another hopeful is axed from the competition.
Challenge winner:Nadine Mendes
Winning coach and team: Caroline Winberg
Bottom two:Chloe Jasmine & Natalie Ward
Eliminated:Natalie Ward
Episode 4: Week Four
First aired 21 October 2013
For the master class, the models are challenged to deliver dynamic poses whilst jumping in the air. Each team must once again fight to ensure safety for all of their members in a Marks & Spencer shoot in lingerie. Guest judge Rosie Huntington-Whiteley decides who the winner of the campaign will be. After elimination, one of the mentors lashes out at her models for having allowed their bickering to cost them a team member.
Challenge winner:Chloe Jasmine
Winning coach and team: Caroline Winberg
Bottom two:Chloe Jasmine & Nina Sethi
Eliminated:Chloe Jasmine
Episode 5: Week Five
First aired 28 October 2013
Erin O'Connor puts each girl's acting skills to the test during the master class. For the campaign, each mentor must style the girls in an advert for luxury car brand Maserati. Team Caroline's winning streak is finally broken by team Naomi after Emma and Racquel manage to set aside their differences to regain their team morale. During elimination, Caroline and Erin must leave the fate of one of their models in the hands of Naomi Campbell.
Winning coach and team: Naomi Campbell
Bottom two:Brooke Theis & Elaine Nturo
Eliminated:Brooke Theis
Episode 6: Week Six
First aired 4 November 2013
The remaining models are challenged to put together an outfit in four minutes. The campaign requires them to take part in an interview conducted by Gordon Smart, journalist and editor of The Sun's celebrity column Bizarre. They are later sent to Harvey Nichols in London where they must choose outfits to wear at a red carpet event. The winner of the task is chosen by the interviewers based on their ability to answer tricky questions.
Challenge winner:Elaine Nturo
Winning coach and team: Naomi Campbell
Bottom two:Nina Strauss & Nina Sethi
Eliminated:Nina Strauss
Episode 7: Week Seven
First aired 11 November 2013
It's off to France as the competition makes its way to Paris for a Longchamp campaign, where one of the hopefuls is sent home sooner than expected. After the campaign, one of the models secures her safety for another week. Back in Britain, all three of the mentors must each choose one girl who will move on to the finale.
Winning campaign:Nadine Mendes
Winning coach and team: Caroline Winberg
Bottom four:Emma Holmes, Elaine Nturo, Racquel Smith & Sienna King
Eliminated:Racquel Smith & Sienna King
Eliminated outside of the elimination room:Nina Sethi
Episode 8: Week Eight
First aired 18 November 2013
Winning coach and team: Naomi Campbell
Runner-up:Eleanor Corcoran & Elaine Nturo
Eliminated:Nadine Mendes
The face UK:Emma Holmes
Summaries
Elimination table
Team Caroline
Team Erin
Team Naomi
Place
Contestant
Episodes
1
2
3
4
5
6
7
8
1
Emma
IN
IN
IN
IN
WIN
WIN
LOW
IN
WINNER
2-3
Eleanor
IN
WIN
WIN
WIN
IN
IN
LOW
IN
RUNNER-UP
Elaine
IN
LOW
IN
IN
LOW
IN
LOW
IN
RUNNER-UP
4
Nadine
IN
WIN
WIN
WIN
IN
IN
WIN
OUT
5-6
Racquel
IN
IN
IN
IN
WIN
WIN
OUT
Sienna
IN
IN
IN
IN
IN
IN
OUT
7
Nina Se.
IN
IN
IN
LOW
IN
LOW
OUT
8
Nina St.
IN
WIN
WIN
WIN
IN
OUT
9
Brooke
IN
WIN
WIN
WIN
OUT
10
Chloe
IN
IN
LOW
OUT
11
Natalie
IN
IN
OUT
12
Jessica
IN
OUT
The contestant was part of the winning team for the episode.
The contestant was at risk of elimination.
The contestant was eliminated from the competition.
The contestant was eliminated outside of the elimination room.
The contestant won the campaign individually.
The contestant was a Runner-Up.
The contestant won The Face.
Episode 1 was the casting episode. The final twelve were divided into individual teams of four as they were selected.
In episode 7, Nina Sethi was eliminated outside of the elimination room after having performed the worst in a challenge. The other six models all remained safe.
Nadine won the campaign individually, automatically advancing into the finale. Caroline, Erin, and Naomi were allowed to choose any one contestant to advance into the finale from the remaining five models. Caroline chose Eleanor, Erin chose Elaine, and Naomi chose Emma.
In episode 8, Emma, Eleanor, and Elaine were put through to the final runway show while Nadine was eliminated.
