TV3 was launched in 19 September 1998 replacing 31. Kanāls,[2] but did not receive a terrestrial license until 2001. The channel has since increased its viewing share to become the most popular channel in Latvia as of September 2007, surpassing its then-closest rival LNT.[3]
Until 2013, there was a free terrestrial TV channel, since 2014 it became a paid channel, terrestrial TV. Initially, it was planned to leave the free channel, already in 2012, but the media regulator forbade it. Changes took place along with LNT. [4]
TV3, as with other channels of the All Media Baltics group in the Baltic states, switched to HD broadcasting on 26 July 2018.[5]
The next step for the channel's development was December 2019 when changed stamp and starting 2020, when the LNT News Service was reorganized and merged with the News Service of the TV3 channel, news service a new look as well as a new morning show 900 sekundes (previously, LNT was visible from 2004 to 2019).
The network also has four sister channels: TV3 Life (lifestyle programming), TV3 Mini (children's programming), TV3 Sport and TV3 Film.[6]