Dutch wholesale purchasing cooperative
Coöperatieve Inkoop Vereniging Superunie B.A. is a Dutch wholesale purchasing cooperative among 14 supermarket companies. Several of these 14 represent multiple supermarket formulas (including brand licensing franchises). In total Superunie supplies about 1800 stores. Superunie has a Dutch marketshare of about 30%.[1][2]
Superunie is part of European Marketing Distribution (EMD), a cooperative that has a European marketshare of about 14.8%.[3]
Members
(as of June 2020)
- Boni - 44 stores
- MCD - 29 stores
- Coop - 314 stores
- Deen - 82 stores
- DetailResult which includes:
- DekaMarkt - 81 stores
- Dirk - 123 stores (merge of Dirk van den Broek, Bas van der Heijden and Digros)
- Hoogvliet - 51 stores
- Jan Linders Supermarkten - 61 stores
- Nettorama - 32 stores
- Picnic - Online store
- Poiesz - 69 stores
- Sperwer Groep which includes:
- Sligro Food Group (Wholesale)
- Vomar - 69 stores
- Agrimarkt - 5 stores (taken over by Jumbo)
- Jumbo - 283 stores
- Golff (taken over by Spar, Poiesz and EMTÉ)
- Sanders (taken over by EMTÉ and Sligro)
- EMTÉ (member 1986–2019, taken over by Jumbo and Coop)
Brands
Superunie offers several housebrands to its members:
- G'woon (Boni, Deen, Hoogvliet, Jan Linders, Coop, MCD Supermarkten and Vomar);
- Plus (PLUS);
- 1 de Beste (Dirk and DekaMarkt);
- Spar (Spar).
Members have the following Superunie brands in their stores:
- First Choice Cola (cola)
- Bonbébé (babyfood)
- TopVit (dairy product)
- Melkan (dairy product)
- Bumblies (babycare)
- Vismarine (fish)
- Daily Chef (instant meal)
- Schuttersbier (beer)
- Bon Appetit (nuts, cheeses, salades)
- Bakkers Weelde (cake)
- Derlon (cosmetics)
External links
References
