It is owned by Universal Networks International, a division of NBCUniversal, and was launched in Latin America in September, 1997.[citation needed] It mostly airs Americanmovies and films and some series and is a sister channel to Universal TV in the region. It broadcasts in four feeds, Brasil, Mexico, Argentina and Latam. From its launch until January 31, 2010, the channel was named Hallmark Channel. It was renamed Studio Universal on February 1, 2010.[1][2]
The Brazilian feed of the channel, as well as its sister network, USA Network, are operated since Early-October 2023, by the joint venture between Universal Networks International and Organizações Globo-owned Globosat which already operated the Brazilian version of Universal TV.[3]