On June 23, 2017, Stingray Digital announced the upcoming launch of an unnamed television channel that will broadcast music videos in 4K resolution; a third 4K channel in the Stingray portfolio including Stingray Ambiance 4K and Stingray Festival 4K.[1]
In October 2017, during the annual television trade show, MIPCOM, Stingray Digital announced the launch of Stingray Now 4K, available for global distribution.[2]
Initially expected to launch in July 2017, the channel launched in November 2017 on Rogers Cable in Canada.[3]