Steeden

Steeden Sports
Company typeSubsidiary
IndustrySports equipment, textile
Founded1958; 67 years ago (1958)
Headquarters
Victoria
,
Australia
Area served
Worldwide
Productsrugby balls, protective gear, teamwear
ParentGray-Nicolls
Websitewww.steeden.com.au

Steeden Sports is an Australian sports equipment manufacturing company, mainly focused on rugby league. The company is mostly known for its rugby league footballs. Steeden was established in Queensland in 1958, when twins Eric and Raymond Steeden opened a factory in Brisbane, Australia, producing leather cricket balls, rugby league balls and boxing bags. The company moved to New South Wales in the 1960s, and was acquired by British sporting goods corporation Grays International (marketed through its brand Gray-Nicolls) in 1995.

The company has a large range of rugby products that includes footballs, protective gear (shoulder pads, head protectors), clothing (uniforms), and accessories (bags). Steeden also produces netball uniforms.[1]

Overview

The Steeden name has become so synonymous with rugby league in Australia that it is often used as noun to describe the ball itself.[2][3][4] Other products Steeden produce are kicking tees, shoulder guards, bags, hit shields, boots, headgear, bibs, sock ties, whistles and water bottles.[5]

Sponsorships

Steeden is the official ball supplier of the Rugby League World Cup since 2008.

It has supplied balls for the National Rugby League (NRL) since 1973 and will continue to do so through 2027.[6]

The company is also the official ball supplier for the National Rugby League (NRL), Rugby League State of Origin, Australia Rugby League, New South Wales Rugby League, Queensland Rugby League, New Zealand Rugby League, European Rugby League,[7] Australian Touch Association, The Betfred Super League, Betfred Championship and the Betfred League 1.[8]

Steeden is also a partner of NRL teams Melbourne Storm, Penrith Panthers, South Sydney Rabbitohs and Wests Tigers [9][10]

See also

References

  1. ^ Products on Steeden
  2. ^ "Berrigan gives Dogs a lesson". The Sydney Morning Herald. May 24, 2003. Archived from the original on May 17, 2004. Retrieved February 24, 2009.
  3. ^ Walshaw, Nick (9 May 2008). "The heartbeat propelling Finch". Herald Sun. Retrieved 24 February 2009.
  4. ^ Thurston, Johnathan (11 June 2008). "Why Prince and I will dominate". Herald Sun. Retrieved 24 February 2009.
  5. ^ "GN Sports - Home". Archived from the original on 25 September 2015. Retrieved 29 September 2015.
  6. ^ Lingeswaran, Susan (15 May 2023). "Steeden extends ball sponsorship deal with NRL". Sportcal. Retrieved 23 December 2024.
  7. ^ "STEEDEN BECOME OFFICIAL MATCH BALL PARTNER OF EUROPEAN RUGBY LEAGUE". europeanrugbyleague.com. Retrieved 23 December 2024.
  8. ^ "Steeden become Official Match Ball Partner". Les Dragons Catalans. January 2019. Retrieved 23 December 2024.
  9. ^ "Steeden-it's THE ball!". Rugby League World Cup. Archived from the original on 4 December 2013. Retrieved 24 February 2009.
  10. ^ "Fiji UK agree partnership with major rugby league brand". Hull KR. Archived from the original on 22 July 2011. Retrieved 24 February 2009.

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