Sow into You

"Sow into You"
Single by Róisín Murphy
from the album Ruby Blue
B-side	"Love in the Making"
Released	17 October 2005
Recorded	2005
Genre	Electronica nu jazz alternative dance pop
Length	3:32 (radio edit) 3:56 (album version)
Label	Echo
Songwriter(s)	Matthew Herbert Róisín Murphy
Producer(s)	Matthew Herbert Róisín Murphy
Róisín Murphy singles chronology
"If We're in Love" (2005) "Sow into You" (2005) "Overpowered" (2007)

"Sow into You" is an electronica song written and produced by Róisín Murphy and Matthew Herbert for Murphy's debut solo album, Ruby Blue, released in 2005. The song uses a metaphor of rain and harvesting for love and sex.^[1] It was released as the album's second single in October 2005.

Critical reception

The song was well received by music critics. Heather Phares of AllMusic wrote that "crisp layers of vocals and brass are all mini-masterpieces of avant electronic pop", and Edward Oculicz of Stylus Magazine said called the song's "bounding, organic disco... the nearest thing on offer to a 'The Time Is Now'-esque crossover". In his review for Observer Music Monthly, Garry Mulholland stated that the track contained "all the elements that make great pop music" but noted that "it's unlikely that our 'pop' radio or TV will let you decide for yourself whether [the song] is magic or madness."^[1]

Music video

Murphy as an insect in the video.

The music video for the track was shot in London, and directed by Simon Henwood who also directed the video for Murphy's previous single "If We're in Love". In the video, costumes and special effects are used to make Murphy resemble insects and flowers as she dances in front of a white background. The music video also uses the costumes and special effects to represent Murphy transforming into a butterfly.

Track listings

Digital download

1. "Sow into You" (radio edit)
2. "Sow into You" (Bugs in the Attic Remix)
3. "Sow into You" (Bugs in the Attic Dubstrumental)
4. "Love in the Making"

CD single

1. "Sow into You" (radio edit)
2. "Love in the Making"

EP

1. "Sow into You" (radio edit)
2. "Sow into You" (Bugs in the Attic Remix)
3. "Sow into You" (Bugs in the Attic Dubstrumental)
4. "Love in the Making"

References

1. Mulholland, Garry. "'Sow into you' by Roisin Murphy". Observer Music Monthly. May 22, 2005. Retrieved October 7, 2007.