Sony Max

This article is about the Indian television channel. For the television channel broadcast to sub-Saharan Africa, see Sony MAX (South Africa).

Sony Max
CountryIndia
Broadcast areaIndia
South Africa
Bangladesh
United Kingdom
Ireland
Nepal
Singapore
Indonesia
Hong Kong
Canada
United States
Thailand
HeadquartersMumbai, Maharashtra, India
Programming
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
OwnerSony
ParentCulver Max Entertainment
Sister channelsSee List of channels owned by Culver Max
History
Launched12 October 1999; 25 years ago (1999-10-12)
Links
Websitewww.sonymax.tv
Availability
Streaming media
Sling TVInternet Protocol television
SonyLIVLive

Sony Max is an Indian pay television entertainment channel which is a sister channel to Sony Entertainment Television, operated by Culver Max Entertainment. The channel started broadcasting on 20 July 1999[1] and is available internationally. It launched a HD simulcast version on 25 December 2015.[2][3]

Programming

Its main audience attraction, other than Hindi-language movies, was the Twenty20 cricket tournament Indian Premier League (IPL),[4] which the channel had been broadcasting since the tournament's launch in 2008 till 2017, after which it sold the broadcasting rights to Star Sports. It also airs complimentary cricket talk show programmes like Extraaa Innings T20. It occasionally airs Hollywood movies and WWE matches in Hindi. Sony Max is one of the most watched television channels of India,[5] as of July 2018 the second most popular in the country,[5] as well as the top Bollywood channel in the UK that month, ahead of rivals like Zee Cinema.[6]

Associated channels

Sony Max 2

Sony Max 2 is an Indian pay television channel owned by Culver Max Entertainment and launched in 2014.[7] It is the second Indian channel launched by Sony which is focused solely on old Hindi-language movie broadcasts, being the sister channel of Sony Max. It primarily targets audiences interested in classic Bollywood films, offering a dedicated platform for nostalgia and entertainment.[8][9][10]

Sony Wah

Sony Wah, launched on 8 May 2016, is an Indian television channel owned by Culver Max Entertainment. It is targeted towards audience of small towns and rural areas in the country and its programming consists on Hindi-language movies and southern Indian films dubbed in that language.[11]

References

  1. ^ ""We are getting into an aggressive growth mode now"- N.P. Singh". www.afaqs.com. 11 October 2015.
  2. ^ "Sony Max HD looks to carve out its own niche - TelevisionPost.com". Archived from the original on 4 September 2017. Retrieved 24 May 2016.
  3. ^ "Sony Pictures Networks launches Max HD, targets urban movie buffs". Indian Television Dot Com. 22 December 2015.
  4. ^ Desk, InsideSport (21 April 2017). "High IPL ratings make Sony Max most watched channel". {{cite web}}: |last= has generic name (help)
  5. ^ a b "Sony Max tops Hindi channels; four Star India channels in across genres list". Indian Television Dot Com. 10 August 2018.
  6. ^ Baddhan, Raj (23 July 2018). "UK TV Reach: Sony MAX remains UK's top Bollywood film channel".
  7. ^ Sony Max 2 Channel Launching On DD Free Dish, retrieved 31 July 2023
  8. ^ "Sony MAX2". www.sonymax2.tv. Retrieved 31 July 2023.
  9. ^ Sony. "Watch Sony Max2 live". Retrieved 31 July 2023.
  10. ^ Bureau, Adgully (23 September 2022). "Sony MAX2 to air 'Seeta Aur Geeta' on television". www.adgully.com. Retrieved 31 July 2023. {{cite web}}: |last= has generic name (help)
  11. ^ "Sony launches new Hindi movie channel 'Sony Wah'". Business Standard India. Press Trust of India. 13 June 2016.