Manufacturers of home video recording machines could not be liable for contributory copyright infringement for the potential uses by its purchasers, because the devices were sold for legitimate purposes and had substantial non-infringing uses. Personal use of the machines to record broadcast television programs for later viewing constituted fair use.
Sony Corp. of America v. Universal City Studios, Inc., 464 U.S. 417 (1984), also known as the "Betamax case", is a decision by the Supreme Court of the United States which ruled that the making of individual copies of complete television shows for purposes of time shifting does not constitute copyright infringement, but can instead be defended as fair use.[1][2] The court also ruled that the manufacturers of home video recording devices, such as Betamax or other VCRs (referred to as VTRs in the case), cannot be liable for contributory infringement. The case was a boon to the home video market, as it created a legal safe harbor for the technology.[3]
The broader legal consequence of the Supreme Court's decision was its establishment of a general test for determining whether a device with copying or recording capabilities ran afoul of copyright law. This test has created some interpretative challenges for courts when applying the precedent to more recent file sharing technologies available for use on home computers and over the Internet.[3]
Background
In the 1970s, Sony developed the Betamax video tape recording format. Universal Studios and Walt Disney Productions were among the entertainment companies who were wary of this development, but were also aware that the U.S. Congress was in the final stages of a major revision of copyright law and would likely be hesitant to undertake any new protections for the film industry. The companies therefore opted to sue Sony and its distributors in the U.S. District Court for the Central District of California in 1976, alleging that because Sony was manufacturing a device that could be used for copyright infringement, the company was thus liable for any infringement committed by purchasers of the device. The complaint additionally included an unfair competition claim under the Lanham Act, but this was dismissed early in the course of the lawsuit.[4]
Two years later, the district court ruled for Sony, on the basis that noncommercial home use recording was considered fair use, and that access to free public information is a First Amendment public interest served by this use.[5] However, this ruling was reversed in part by the Ninth Circuit Court, which held Sony liable for contributory copyright infringement. That court also held that the main purpose of Betamax was copying. The circuit court went on to suggest damages, injunctive relief, and compulsory licenses in lieu of other relief.[6] Sony then appealed to the Supreme Court.
Supreme Court ruling
Majority opinion
The Supreme Court ruled 5–4 to reverse the Ninth Circuit, ruling in favor of Sony. The ruling was largely focused on whether the technology in question had significant non-infringing uses, and how the plaintiffs were unable to prove otherwise.[1]
On the question of whether Sony could be described as contributing to copyright infringement, the court stated:
The question is thus whether the Betamax is capable of commercially significant noninfringing uses ... one potential use of the Betamax plainly satisfies this standard, however it is understood: private, noncommercial time-shifting in the home.[7] [...] [W]hen one considers the nature of a televised copyrighted audiovisual work ... and that time-shifting merely enables a viewer to see such a work which he had been invited to witness in its entirety free of charge, the fact ... that the entire work is reproduced ... does not have its ordinary effect of militating against a finding of fair use.[8]
Combined with the noncommercial, nonprofit nature of time-shifting, the court concluded that such behavior indeed qualified as fair use.[1]
Children's television personality Mr. Rogers' testimony supporting the manufacturers of VCRs before the district court was taken into consideration for the Supreme Court's decision. The high court stated that Rogers' views were a notable piece of evidence "that many [television] producers are willing to allow private time-shifting to continue" and even quoted his testimony in a footnote.[9]
Dissenting opinion
Justice Harry Blackmun dissented, joined by Justices Marshall, Powell, and Rehnquist. With regard to the issue of unauthorized time-shifting, Blackmun wrote: "Section 106 of the 1976 [Copyright] Act grants the owner of a copyright a variety of exclusive rights in the copyrighted work, including [...] the right 'to reproduce the copyrighted work in copies or phonorecords.' [...] Although the word 'copies' is in the plural in 107(1), there can be no question that under the Act the making of even a single unauthorized copy is prohibited."[10]
Subsequent developments
Immediately after their loss at the Supreme Court, the entertainment companies lobbied Congress to pass legislation that would protect them from the effects of home copying. However, in the eight years that had passed since the suit was initially filed, the use of home recording devices had become so widespread that Congress was not prepared to take any action detrimental to the significant population of VCR owners. The film industry lobbied Congress to impose a small statutory royalty on the sale of blank videotapes, but Congress would not do so, noting the increased profits for film studios in the home video rental and sales market.[11]
Renting movies every day encourages [people] to go see them when they first come out
Rather than destroying film studios, videotape sales became increasingly important to their revenue. The press discussed the VCR "and the viewing habits it has engendered — the Saturday night trip down to the tape rental store to pick out for a couple of bucks the movie you want to see when you want to see it."[13] Film studios opened new divisions to produce prerecorded tapes,[14] and by 1985 home video sales were about the same as box office revenue.[15] The Associated Press reported that "because of the VCR, even a bad movie can make money." Although the VCR received blame for a 25% decline in the summer 1985 box office compared to 1984's, and was blamed for failing movie theaters,[14] by 1987 it was credited with contributing to a record-high box office season, as videotapes' popularity encouraged consumers' interest in films and watching them in theaters.[12] Cable movie channels worried about VCRs affecting subscriptions,[13] but began to offer more films for owners who wanted to build a home library,[14] even encouraging time shifting by broadcasting the movies during the night so VCRs could record them while their owners slept.[16]
In 1989 Sony purchased Columbia Pictures and became the owner of its own Hollywood studio.[17] By 1995 more than half of Hollywood's American revenue came from home video compared to less than a quarter from movie theaters.[18]Forbes wrote in 2001 that the VCR was no longer "arguably believed to be the death knell of the movie business. Instead it became arguably its savior" because consumers preferred buying or renting films to recording their own onto blank tapes.[19]Pamela Samuelson has remarked that "the Sony decision is the most significant legacy of Justice Stevens in the field of intellectual property law and its significance is likely to continue in mediating disputes between copyright industries and creative information technology developers and users of information technology."[3]
The Digital Millennium Copyright Act of 1998 modified some aspects of copyright law that informed the Sony decision in several ways, causing new interpretations to be handed down in later disputes. Many of the same points of law that were litigated in this case have been argued in digital copyright cases, particularly peer-to-peer lawsuits; for example, in A&M Records, Inc. v. Napster, Inc. in 2001, the Ninth Circuit Court of Appeals rejected a fair use "space shifting" argument raised as an analogy to the time-shifting argument that prevailed in Sony. The Ninth Circuit further distinguished the cases because the Napster defendants operated a system that allowed them to monitor and control the potentially infringing activities of its users.[20] In MGM Studios, Inc. v. Grokster, Ltd. in 2005, the Supreme Court extended this analysis to advanced video file-sharing systems.[21]
^Jeffrey P. Cunard (1996). "Past as Precedent: Some Thoughts on Novel Approaches to the Nexus of Digital Technologies and the Arts". Leonardo. 29 (3). The MIT Press: 245–247. doi:10.2307/1576263. JSTOR1576263. S2CID193110648.
^ abThompson, Anne (May 10, 1987). "VCRs Sending People Back to Theaters / Video use is leading to record box-office boom". San Francisco Chronicle. p. 29. ProQuest302128658.
DeFelice, Hope (1978–79). "Copyright: Gone With the Betamax?". New York University Review of Law and Social Change. VIII no. 1.
Feder, Jesse M. (2003). "Is Betamax Obsolete: Sony Corp. of America v. Universal City Studios, Inc. in the Age of Napster". Creighton Law Review. 37: 859. ISSN0011-1155.
James Lardner, Fast Forward: Hollywood, the Japanese, and the VCR Wars (1987) (book reviewing the economy and case)
Lee, Edward (2005). "The Ethics of Innovation: p2p Software Developers and Designing Substantial Noninfringing Uses Under the Sony Doctrine". Journal of Business Ethics. 62 (2): 147–162. doi:10.1007/s10551-005-0186-4. S2CID154114590.
Orbach, Barak Y. (2008). "Indirect Free Riding on the Wheels of Commerce: Dual-Use Technologies and Copyright Liability". Emory Law Journal. 57: 409–461. SSRN965720.
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