ShowBT Group is an entertainment, creative content and event promotion group headquartered in South Korea. The parent company was founded in 2003[1] by Jung Seong-han (정성한), a South Korean comedian who was a former member of the popular comedic team Cult Triple. ShowBT's main business area is entertainment and media, in which it aims to introduce a new paradigm to the Southeast Asian cultural market through the production and distribution of Korean Wave-based cultural content.[1] Services provided within this area include artist management; television, music, public events production; and social media engagement, public relations, and entertainment marketing. The group's other areas of business include corporate and organizational culture enhancement, integrated BTL and digital marketing solutions, and digital development.[1]
In 2015, ShowBT opened its first foreign subsidiary branch, ShowBT Philippines. This was followed by ShowBT Vietnam and ShowBT Thailand in 2016, and ShowBT MENA (with an office in the United Arab Emirates) in 2017.[1]
In 2005, ShowBT has been operating a department specializing in education development and presenting participatory educational contents that combine various genres including literature and art.
Founder Jung Seong-han's long-time goal has been the "localization" of K-pop. It is the reason ShowBT introduced a new paradigm to the Southeast Asian cultural market through the production and distribution of cultural contents based on Hallyu (Korean wave).
"One big rationale behind SB19's unusual rise is the members' musical talent, which they have been polishing for three years before the debut. Everyone said I was insane to train them for such a lengthy period without making any money. But I launched SB19 after having the members practice singing and dancing for a song 1,000 times until they were impeccable." Jung told The Korea Times on Thursday at a restaurant in Hyehwa-dong, Seoul.
In July 2018, ShowBT Philippines receive permission to air Aja Aja Tayo! show on TV5 for 13 consecutive weeks. The first Korean show to receive permission on the free-to-air television in the Philippines.[8]
In May 2018, ShowBT oversaw the 2018 Miss Korea Pageant regional preliminaries.[9]
On November 10, 2021, ShowBT Philippines publicly launched SB19's sister group KAIA.[10]
