The boardwalk extends along the coast of the Monterey Bay, from just east of the Santa Cruz Municipal Wharf to the mouth of the San Lorenzo River. At the western edge of the park lies a large building originally known as The Plunge, now Neptune's Kingdom, a pirate-themed recreation center which contains a video arcade and an indoor miniature golf course. Next to this is the Casino Fun Center which includes a laser tag arena and next to that is the Cocoanut Grove banquet room and conference center. A Laffing Sal automated character, from San Francisco's Playland, is viewable near the miniature golf course.
Fred W. Swanton formed the Santa Cruz Beach, Cottage, and Tent City Corporation in 1903 and the following year, the City of Santa Cruz granted permission for commercial buildings to be built. On 14 June 1904, the Neptune Casino opened with an arcade, grill and dining room, and a theater.
As of 2011[update], the park is headed by Charles Canfield, the son of Laurence Canfield, the president of the park from the 1950s until the early 1980s. It has won the Best Seaside Amusement Park Award from Amusement Today every year since 2007 except for 2015.[6] Although there is no admission and the beach is public, a parking fee is charged when the rides are open. Season or day passes can be purchased or tickets for $1; each ride costs between 3 and 7 tickets.[7][8]
Due to the COVID-19 pandemic, the park shut down in mid-March 2020. The park reopened on November 7, 2020.[9] The park then subsequently shut down on November 10, 2020, due to Santa Cruz County re-entering the Substantial tier of the California Blueprint for a Safer Economy. The park then re-opened select rides to California residents on April 1, 2021.[10]
Boardwalk's Cocoanut Grove
The Boardwalk's Cocoanut Grove conference center includes banquet rooms and a performing arts venue. Food, drink, and theater were profitable aspects of the resort since the original Casino of Swanton in 1904. Although gambling was never legal, it was generally known that guests could take boats from the "pleasure pier" to a ship in the harbor to play games of chance in the early days. During Prohibition from 1920 to 1933, serving alcoholic drinks was also outlawed and the casino changed its name to Cocoanut Grove. The name includes an old spelling of Coconut, Cocos nucifera, which was used in the popular Marx Brothers movie The Cocoanuts of 1929. The name was also used by a number of popular nightclubs of the era, including one in The Ambassador Hotel in Los Angeles, California.[11]
Today, Cocoanut Grove rarely hosts musical acts. It is a venue for weddings, banquets, school formal occasions and reunions, and corporate events. The Grand Ballroom and Sun Room complexes include over 20,000 square feet (1,900 m2) of space and commercial kitchens.[11]
^"Ticket Information". Santa Cruz Beach Boardwalk web site. Santa Cruz Seaside Company. Archived from the original on June 8, 2010. Retrieved June 12, 2010.
