In 1966 several groups of entrepreneurs were exploring the idea of forming a professional soccer league in United States. One of these groups, United Soccer Association (USA) led by Jack Kent Cooke, selected 12 cities for team locations and George Fleharty, owner of the Ice Follies, was awarded the San Francisco franchise. The USA originally planned to start play in the spring of 1968; however the rival National Professional Soccer League, which secured a TV contract from CBS, announced it was ready to launch in 1967. Not wanting to let the rival league gain an advantage, the USA decided to launch early. Not having secured any player contracts, the league imported teams from Europe, Brazil, and Uruguay. The Dutch team ADO Den Haag were brought over to represent the city of San Francisco.[1][2]
The Gales opened the season at home against the Vancouver Royals[a] with a 6-1 win in front of crowd of 8,177.[3] The Gales finished the season in second place with a record of 5 wins, 3 ties and 4 losses while drawing an average home league attendance of 5,422.[4]