Samantha Skey

Samantha Skey
Education	Bachelor of Arts
Alma mater	Hamilton College[1]
Occupation(s)	CEO, SHE Media
Website	LinkedIn profile

Samantha Skey is a digital media executive and current chief executive officer for SHE Media.

Early life and education

Skey holds a BA in comparative literature from Hamilton College.^[1]

Career

In her early career, Skey served in management positions in companies such as The Walt Disney Company and CNET. She also worked as an executive at Alloy Online and was the chief marketing officer at Passenger,^[2] as well as the chief revenue officer at Recyclebank.^[3] Skey is also credited with the first real-time multi-player reward based website, "Riddler," for Interactive Imaginations.^[4]

Skey joined SHE Media in 2013. She was the president of the company when it was purchased by Penske Media Corporation in 2018. Four months after the acquisition, she was promoted to CEO.^[5]

A frequent presenter and commentator for business and trade media, Skey’s speaking events include annual SXSW, annual Ad Week panel moderation, MediaPost, Digiday, iMedia, She Summit, Folio, the Gamification Summit of 2011,^[2] GreenBiz State of Green Business Forum 2011,^[1] the Physic Ventures-Edelman Social Media Summit 2011,^[6] SheStreams 2011,^[7] OMMA Global New York 2011,^[8] Gamification Summit 2011 ^[9] and ad:tech conference 2011.^[10] In an authored Advertising Age article, Skey advised companies on how to reach millennial moms. She said that this generation of mothers (those born after 1980) are wallet-driven activists who consider both family health and environmental sustainability when making purchases. “The Millennial mom has different expectations for the brands she supports and demands transparency and authenticity both from the brand's on- and offline efforts.”^[11]

See also

• Recycling
• Gamification
• Sustainability

References

1. "State of GreenBiz San Francisco - Speakers | Business". GreenBiz.com. 2010-11-02. Retrieved 2011-10-08.
2. "Recyclebank's Samantha Skey to Present at Upcoming Gamification Summit". 3BL Media. 2011-09-13. Retrieved 2011-10-08.
3. "Marketing: Green Stamps for the Social-Media Era | News - Advertising Age". Adage.com. 2010-10-04. Retrieved 2011-10-08.
4. "What SheKnows: 5 Questions with Chief Revenue Officer Samantha Skey". Brand Channel. 6 August 2015. Retrieved 6 December 2020.
5. Messina, Judith (7 August 2018). "How a post-social-media company zooms in on strategy". Crains New York. Retrieved 6 December 2020.
6. "Recyclebank's Samantha Skey to Present at Physic Ventures-Edelman Social Media Summit". Prweb.com. 2011-03-31. Archived from the original on April 3, 2011. Retrieved 2011-10-08.
7. "Speakers- SheStreams". Archived from the original on 2011-11-01. Retrieved 2011-10-28.
8. "Samantha Skey to Moderate Panel at OMMA Global New York | 3BL Media". 3blmedia.com. Archived from the original on 2012-04-07.
9. "Recyclebank's Samantha Skey to Present at Upcoming Gamification Summit | 3BL Media". 3blmedia.com. Archived from the original on 2011-11-11.
10. "Recyclebank's Samantha Skey to Present at Upcoming ad:tech Conference". Allvoices.com. 2011-04-07. Archived from the original on 2012-10-13. Retrieved 2011-10-08.
11. "Social, Savvy and Seeking a Triple Bottom Line | GoodWorks - Advertising Age". Adage.com. 2011-07-28. Retrieved 2011-10-08.