Torday was 59 when the book was published. It is based on his extensive experiences of industry and government, as well as his personal interests in salmon fishing and the Middle East. Satirical themes in the novel focus on the 2000s Labour government of Tony Blair and its foreign policy dilemmas.[1]
Dr Alfred Jones is a civil servant at the National Centre for Fisheries Excellence. A shy, academic type, he is not attuned to the increasingly dull lovelessness of his marriage and why his chilly financier wife Mary has seized the chance to work abroad. When a rich Yemeni sheikh and angling enthusiast, Muhammad ibn Zaidi bani Tihama, offers to fund a scheme to populate the desert wadis of his country with Scottish salmon, Jones initially dismisses it as impossible and preposterous.
The British Foreign and Commonwealth Office is, however, keen to spend the sheikh's money. Jay Vent, the prime minister, and Patrick Maxwell, his spin doctor, are eager to lend support any positive Middle East initiative while Vent's prosecution of two wars in Iraq and Afghanistan are ongoing disasters. The scheme picks up momentum and Dr Jones is the only character who knows how it might actually be achieved.
The story is delivered in the form of a series of letters, e-mails, interview transcripts, newspaper articles and other non-narrative media. They range from fishing magazine editorials and entries in Hansard to exchanges between al-Qaeda operatives.[2]
Torday was particularly amused by the fact that, shortly after the film's release, British holidaymakers made enquiries to Yemeni tourism organisations asking about their real-life non-existent salmon fishing industry.[1][3]
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