The Rift Tour was a virtual concert event by Ariana Grande, held on the video game Fortnite Battle Royale.[1][2][3][4][5] The show was played five times between August 6 and 8, 2021. Grande described the tour as "…an unforgettable, magical journey to new realities.”[1] During the tour, players were able to purchase a skin of Grande and other cosmetic features inspired by the event to play as her in-game.[2][6] Other artists, including Travis Scott and Marshmello previously held concerts in Fortnite as well,[7][8] but Grande's was the first to tie in to multiple aspects of the game.[2][4] Three minigames took place before the concert began, each with their own song: "Come & Go" by Juice Wrld and Marshmello, "Audio" by LSD, and "Victorious" by Wolfmother[9]
In order for people around the world to see the event at a reasonable hour, there were 5 shows over the course of the weekend, each marketed for a different region of the world.[1]