Lara began work on Donald Trump's re-election effort shortly after his inauguration, working alongside Michael Glassner.[2] By March 2017, she was hired as a senior consultant by the digital vendor for Donald Trump's campaign and would quickly become a prominent figure in his 2020 presidential campaign.[3][6]
Vox has speculated that Real News may be a partial fulfillment of Donald Trump's plan to launch his own news network, an idea that has been dubbed 'Trump TV'.[7]
Launch/ending
Real News Update launched its first video via Facebook on July 30, 2017, featuring an introduction by Lara Trump in which she states, "I bet you haven't heard about all the accomplishments the president had this week because there's so much fake news out there. We wanted to give you a glimpse into his week."[8]
In an interview shortly after the show's launch, she explained that the show's objectives were to serve as an outlet for under-reported positive news of Donald Trump's presidency and to curtail the general public's dependence on mainstream media.[1][6]
The show ended in March 2020 around the time of when government restrictions due to the COVID-19 pandemic began in the United States.
Production
The webcasts were funded by the Trump 2020 re-election campaign and filmed in a studio on the 15th floor of Trump Tower.[9] While Lara Trump was the primary anchor of the program, various other media and political figures also hosted the show, including Joy Villa, Steve Rogers, and Harlan Hill.[10][11][12]
Kayleigh McEnany, who later served as President Trump's press secretary, also hosted the program on August 6, 2017, one day after leaving her position at CNN.[13]
Reception
Political analyst Jeff Greenfield likened Real News Update to the "long and if not entirely noble tradition" of political campaigning,[14] though Dylan Byers at CNN remarked that it differs from previous political campaign media in seeking to discredit mainstream media and to advertise itself as a reliable alternative.[15]
BuzzFeed and Snopes reported that, despite the stated objectives of Real News, various news items on the program, such as Trump's donation of his second-quarter salary to the Department for Education and Foxconn's plans to build a factory in Wisconsin, did, in fact, receive coverage in mainstream media.[16][17]
Aaron Blake of The Washington Post described an episode of Real News Update as "real spin, at best" and that it "felt a lot like propaganda -- or state TV."[19]
Comedian and The Late Show host Stephen Colbert similarly likened the program to "state-sponsored propaganda", and compared it to his show's recurring sketch Real News Tonight—a newscast presented with an exaggerated bias towards Trump. He proceeded to present an edition of the sketch that was interspersed with clips from Real News Update, with the anchors referring to Lara as being its new "special correspondent".[20]
^ abcGlueck, Katie (June 16, 2017). "The face of Donald Trump's 2020 campaign". McClatchy D.C. Bureau. Retrieved March 4, 2018. And by early 2017, Lara Trump was already working on the re-election effort alongside Michael Glassner, who is running the campaign committee
