At Ruby's house, a small event related to the main plot of each episode occurs, before a red jewelry on the chest of Choco, Ruby's Teddy bear, flashes with a melody. Ruby then takes Choco to her room, and the two 'transport' themselves to the Rainbow Village There, Ruby hears an explanation from Ling Ling, the mayor of Rainbow Village, and transforms herself using her Rainbow Roller (a rolling suitcase) into an appropriate clothing to solve problems. Each episode concludes, back home, with another small event.
Characters
Rainbow Ruby (voiced by Alyssya Swales) is a girl who can transform into various of jobs to help her toy friends with her Rainbow Roller. Often, she's simply called Ruby. [clarification needed]
Mayor Ling Ling (voiced by Johnny Yong Bosch), a stuffed elephant who's the mayor of Rainbow Village.
Jessy (voiced by Kate Davis) is a baby doll who has peach/fair skin, red hair in pigtails with brown eyes, a pink nose, freckles, and rosy cheeks. She wears two yellow ribbons, a yellow tank top shirt with a white collar and a blue ribbon on her neck, a yellow diaper with white polka dots, and pink slippers.
The series is distributed as 52 single episodes and as 26 double feature episodes. The airings on Family Jr. in Canada are shown in the form of the latter.
The series is distributed as 26 single episodes. The airings on RTV in Indonesian are shown in the form of the latter.
No. overall
No. in season
Title
Written by
Indonesian air date
1
27
"Dino Muffin"
Noelle Wright
July 20, 2020 (2020-07-20)
2
28
"Paige's Page"
Dev Ross
July 22, 2020 (2020-07-22)
3
29
"The Butterfly Effect"
Noelle Wright
July 27, 2020 (2020-07-27)
4
30
"Flower Power"
Robyn Brown
July 29, 2020 (2020-07-29)
5
31
"Musical Munch"
Dan Wicksman
Nuria Wicksman
August 3, 2020 (2020-08-03)
6
32
"Sticky Fashion"
Dan Wicksman
Nuria Wicksman
August 5, 2020 (2020-08-05)
7
33
"Once in a Blue Moon"
Michael Kellner
August 10, 2020 (2020-08-10)
8
34
"Closed for the Night"
Sharon Soboil
August 12, 2020 (2020-08-12)
9
35
"Snow No"
Robyn Brown
August 17, 2020 (2020-08-17)
10
36
"Plumb Crazy"
Phil Harnage
August 19, 2020 (2020-08-19)
11
37
"Who Let the Dogs Out?"
Dev Ross
August 24, 2020 (2020-08-24)
12
38
"Hold the Pose"
Kati Rocky
August 26, 2020 (2020-08-26)
13
39
"Purple Posey Eater"
Phil Harnage
August 31, 2020 (2020-08-31)
14
40
"The Great Escape"
Dev Ross
September 2, 2020 (2020-09-02)
15
41
"The Dry Spell"
Phil Harnage
September 7, 2020 (2020-09-07)
16
42
"Be All That You Can Bee"
Carter Crocker
September 9, 2020 (2020-09-09)
17
43
"Party on a Cake"
Dan Wicksman
Nuria Wicksman
September 14, 2020 (2020-09-14)
18
44
"Monster Ruby"
Dan Wicksman
Nuria Wicksman
September 16, 2020 (2020-09-16)
19
45
"Airplane Food"
Dan Wicksman
Nuria Wicksman
September 21, 2020 (2020-09-21)
20
46
"Glimmer and Glow"
Sharon Sobil
September 23, 2020 (2020-09-23)
21
47
"Mayor For A Day"
Dev Ross
September 28, 2020 (2020-09-28)
22
48
"Fixing Floatiosis"
Michael Kellner
September 30, 2020 (2020-09-30)
23
49
"Howlerwood Bowl"
Noelle Wright
October 5, 2020 (2020-10-05)
24
50
"Ling Ling Hatches An Egg"
Phil Harnage
October 7, 2020 (2020-10-07)
25
51
"Troubles and Tunes"
Michael Kellner
October 12, 2020 (2020-10-12)
26
52
"The Best Vet Your Ever Met"
Michael Kellner
October 14, 2020 (2020-10-14)
Release
Rainbow Ruby was first showcased in the licensing market at MIPJunior 2015 in Cannes, France,[5] as announced in September that year.[6][7] At the market, the series was announced to be the first animated series to "support girls' and women's education in partnership with UNESCO".[5] On March 12, 2016, at the 2016 Global Education Skills Forum held in United Arab Emirates, the UNESCO and the CJ Group (the parent of CJ E&M) signed a partnership agreement to use Rainbow Ruby: this agreement is a part of the Better Life for Girls campaign, which was launched in November 2014 by CJ E&M and UNESCO, and "a share of the sales from Rainbow Ruby character products will be contributed to UNESCO's global fund for promoting girls' right to education", according to UNESCO.[8][9]
DHX Media has the distribution rights of the series for Canada, United States and the EMEA regions except France.[10]CPLG, a brand licensing agency which became a subsidiary of DHX Media in 2012, represents Rainbow Ruby worldwide except Asia and Latin America.[11] Within Mainland China, all the related rights of the series are exercised by China Entertainment Corporation.[10]
At a business presentation to South Korean media held on February 28, 2017, CJ E&M announced that the series was sold to thirty broadcasters outside South Korea.[12] Also, the company announced that it will have a multimedia campaign in South Korea involving the series.[12]
Broadcast
Canada
In Canada, the series was premiered on April 23, 2016, on Family Jr.; it was then broadcast on its regular slot on Mondays starting April 25.[13] The French language version debuted on April 9, 2018, on Télémagino; for its first week, Télémagino premiered each episode per day from April 9 to 13, but premieres the rest every Monday. Both Family Jr. and Télémagino are specialty television channels which DHX Media acquired in 2014.
South Korea
In South Korea, the series premiered on March 2, 2017, on EBS1, a public service terrestrial television channel operated by the Educational Broadcasting System.[14][15][12] From April of the same year, the series will also be broadcast on Tooniverse,[12] a specialty television channel available on multi-channel television platforms which was acquired by the CJ Group in 2009, before it was integrated into the then-newly formed company CJ E&M's broadcasting division in 2011. Other specialty channels that will broadcast the series include Animax in South Korea.[12]
Previously, it was reported in January 2016 that the series would be launched between March and April that year on Tooniverse,[16] and was reported in July 2016 that it would be within the year,[17] but there have been no indications since.
Season 2 had been released; from April 2 to June 26, 2020, and return had been released; from August 27, 2020.
Rainbow Ruby premiered on March 28, 2017, on CCTV-14, where it was given a time slot of Monday to Friday evenings.[20]
Other countries
The series was also broadcast in multiple countries around the world. In August 2016, outside the original networks, Rainbow Ruby was acquired by ABS-CBN (via Yey!) (Philippines), RTV (Indonesia), Thai PBS (Thailand), Yoyo TV (Taiwan), Duronto TV (Bangladesh), Spacetoon (Middle East) and E-Junior (United Arab Emirates).[21][22][23]
In January 2017, CJ E&M/DHX Media secured deals with 10 channels to air the series.[21][22]
On February 28, 2017, at a business presentation, CJ E&M announced that the series was sold to thirty broadcasters outside South Korea, with ten of them already airing the series.[12]
Publications
In South Korea, Haksan Publishing published a series of comics adapted from each episode, using the still images from the television series. The books follow the episode order of South Korean airings.[24]
In Mainland China, the Encyclopedia of China Publishing House published a series of story books adapted from each episode, using the still images from the television series. The books follow the episode order of television airings in China.[citation needed]
Awards and recognition
Rainbow Ruby won a Grand Prize in Animations and Comics (动漫类大奖) at the 2015's Zhōngguó Dòngmàn Yóuxì Chuāngtóu Jiǎng (Chinese: 中国动漫游戏创投奖; lit. 'Chinese Awards for Creativity and Investment in Animations', 'Comics and [video] Games') presented by China Animation Association, being ranked at number 7. The ceremony was held on October 1, 2015, as a part of the year's edition of Shenzhen Gameshow.[25]
^강종훈 (March 14, 2016). CJ, 애니메이션으로 유네스코 소녀교육사업 후원 [CJ to Support UNESCO's Mission for Girls' Education with Animated Property] (in Korean). Seoul. Yonhap News Agency. Retrieved 2017-01-17.
^김성호 (January 2, 2016). '병신년' 새해..여아 애니메이션 '봇물 이룬다' [In the New Year of Fire Monkey, Rushes Expected of Animated Shows for Girls]. Money Today (in Korean). Seoul. Retrieved 2017-01-19.
^김성호 (July 13, 2016). 20년간 어린이 위한 전문 채널 한우물 파 [Focused to be a Specialty Channel for Children for Twenty Years]. Money Today (in Korean). Seoul. Retrieved 2017-02-10.
