The chain was established in 1991 due to the diversification of Inditex's commercial objective, which at that time had only Zara stores. It started out as a brand only for the male public, but after a few years of its creation, it introduced a collection for girls in 1998 that has equaled the male line in sales.
In 2010, the brand introduced a new logo and rebranded its European stores.
In February 2019, Pull&Bear partnered with the sports brand Umbro to jointly launch a line of sportswear products.[2]
In March 2022, Pull&Bear ceased operations in Russia in support of Ukraine.[3]
Description
Pull&Bear specializes in manufacturing and selling urban style clothing and accessories.[4] The brand uses the US popular culture in its product design.
New product lines introduced in stores have diversified the range of products available in Pull&Bear outlets. These new lines include; music, technology, video games and video images mixed in with the clothing. Pull&Bear introduced the "XDYE" line in 1998, a more sporty and hi-tech line of clothes linked to the icons of 21st-century youth culture.
Stores
A Pull&Bear store In Santo Domingo, Dominican Republic.
The number of Pull&Bear stores in each country :[5]
Africa:
Algeria : 4
Egypt: 6
Morocco: 2
Tunisia: 3
Angola: 1
Mozambique: 1
Americas:
Mexico: 68
Colombia: 9
Ecuador: 3
Guatemala: 3
Costa Rica: 2
El Salvador: 2
Honduras: 2
Panama: 2
Dominican Republic: 1
Nicaragua: 1
Asia:
China: As of July 2022, Pull&Bear has closed all of its physical stores and now are running exclusively online.
Turkey: 34
Israel: 25
Saudi Arabia: 18
Indonesia: 15
United Arab Emirates: 8
Hong Kong: 6
Lebanon: 5
Kazakhstan: 5
Qatar: 5
Malaysia: 4
Taiwan: 4
Kuwait: 3
Singapore: 3
Thailand: 3
Philippines: 3
Jordan: 2
Bahrain: 1
Macau: 1
Vietnam: 1
Uzbekistan: 1
Europe:
Spain: 208
Russia: As of 2023, all Pull&Bear stores have stopped operations in Russia in support for Ukraine.
