Profile Records

Profile Records
Parent company	None - independent (1981–1998) Arista Records (1998–2004) Sony BMG Music Entertainment (2004–2008) Sony Music Entertainment (2008–present)
Founded	1981
Founder	Cory Robbins Steve Plotnicki
Defunct	1999
Status	Defunct, back-catalog reissues only by Sony
Distributor(s)	Legacy Recordings
Genre	Hip hop
Country of origin	United States
Official website	profile-records.com^[dead link‍]

Profile Records was one of the earliest hip hop labels. As well as hip-hop they released disco, dance, and electro records.

History

In 1980, Cory Robbins, who was 23 at the time and had worked briefly for MCA, wanted to start a record label. He invited his songwriter friend Steve Plotnicki to be a partner. They each borrowed $17,000 from their parents, purchased the little used Panorama Records subsidiary from MCA, and Profile Records was born.^{[citation needed]} Their tiny office opened at 250 West 57th street in NYC on May 1, 1981.

With the success of “Genius Rap” by Dr. Jeckyll & Mr. Hyde, they escaped financial ruin by a mere $2,000.^[1] From there it was Gidea Park's “Seasons of Gold” that brought more commercial and financial success, becoming Profile Records’ first hit to make the Billboard Hot 100. In 1982 the fledgling label gained international recognition with the club hit "I Specialize in Love", recorded by Sharon Brown,^[2] licensed to Virgin Records in the UK. The label continued its commercial success, with gold and platinum sales with artists such as Dana Dane, Twin Hype, Run DMC, Poor Righteous Teachers, Nemesis, and Paul Hardcastle among others.

In 1985, the label moved to a headquarters at 740 Broadway in New York. The label had numerous sub-labels such as Smile Communications (which later became independent and continued to be controlled by Plotnicki after Profile was acquired), Sea Bright Records, and Robert Hill's Zakia Records, the label that launched the career of King Sun and hip hop legends Eric B. & Rakim.

Profile's biggest act was Run-D.M.C., which was introduced to Robbins when manager Russell Simmons sent him a demo cassette of "It's Like That".^{[citation needed]} Robbins signed the group soon after.

The partners' less than amicable split severed not only all business ties but all personal ones too. Robbins, in 2008, said he had no regrets “except for an occasional loss, it was a good experience, a positive experience but I would not change a thing.”^[3]

Profile was acquired by Arista Records in 1998, and its catalogue and artists were transferred to Arista.^[4] Sony Music Entertainment (owner of Arista since 2004) now manages much of Profile's back catalog and master recordings. Most recordings are currently out of print except for the albums of DJ Quik, Rob Base and DJ E-Z Rock and Run-D.M.C.

Artists

Hip hop

• 2nd II None
• 52nd Street
• Camp Lo
• Caveman
• Dana Dane
• Derek B
• DJ Quik
• Dr. Jeckyll & Mr. Hyde
• Nemesis
• Nine
• Poor Righteous Teachers
• Pumpkin
• Rob Base and DJ E-Z Rock
• Run-D.M.C.
• Smoothe da Hustler
• Special Ed
• Surf MC's
• Sweet Tee & Jazzy Joyce
• Twin Hype

Others

• Asher D & Daddy Freddy
• Barrington Levy
• Boys Don't Cry
• Chanelle
• Cro-Mags
• The Cucumbers
• Cutty Ranks
• Judy Torres
• Leeway
• Moev
• Murphy's Law
• Paul Hardcastle
• Plasmatics
• Sharon Brown
• The Accelerators
• The LeRoi Brothers
• The Nils

References

1. Colin Larkin, ed. (1998). The Virgin Encyclopedia of Dance Music (First ed.). Virgin Books. pp. 269/70. ISBN 0-7535-0252-6.
2. Whitburn, Joel (2004). Hot Dance/Disco 1974-2003, (Record Research Inc.), p. 46
3. Yahoo! Message Boards - Run-D.M.C. - The best RUN-DMC Web page Archived 2011-07-18 at the Wayback Machine
4. Bell, Carrie (1998-10-31). "Arista's Profile Buy Widens its Current, Old-School Rosters". Billboard. p. 1. Retrieved 2020-09-03 – via Google Books. Arista's purchase of the Profile Records name, catalog, master recordings, and current artists contracts...