Primetime Emmy Award for Outstanding Commercial
Emmy award for advertisements
The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year.
In the following list, the first titles listed in gold are the winners; those not in gold are nominees, which are listed in alphabetical order. The years given are those in which the ceremonies took place:
Winners and nominations
1990s
Year
Title
Brand
Nominees
1997 (49th) [ 1]
"Chimps"
HBO
BBDO , Ad Agency; Pytka, Production Company
"Appliances"
GM EV-1
Hal Riney & Partners , Ad Agency; Industrial Light & Magic , Production Company
"Doctor"
Levi's
Foote, Cone & Belding , Ad Agency; Satellite, Production Company
"Elevator Fantasy"
Foote, Cone & Belding , Ad Agency; Propaganda Films , Production Company
"Hello World"
Nike
Wieden+Kennedy , Ad Agency; Joint Films, Production Company
1998 (50th) [ 2]
"Think Different "
Apple Computer
TBWA\Chiat\Day , Ad Agency
"The Elopement"
Pella Windows
Young & Rubicam , Ad Agency; Coppos Films, Production Company
"Freshman"
AT&T
Young & Rubicam , Ad Agency; Gartner, Production Company
"Virtual Reality "
American Express
Ogilvy & Mather , Ad Agency; Propaganda Films , Production Company
"Working Mother"
Hallmark
Leo Burnett Co. , Ad Agency; Lieberman Productions, Production Company
1999 (51st) [ 3]
"New Friend"
snap.com
NBC On-Air Promotions , Ad Agency; Gartner, Production Company
"Dances with Dog"
Miller Lite
Fallon McElligott , Ad Agency; @radical.media , Production Company
"Feet"
FoxSports.com
Cliff Freeman & Partners, Ad Agency; MJZ, Production Company
"Synchronicity"
Volkswagen
Arnold Communications, Ad Agency; HSI Productions, Production Company
"Tow Truck"
Discover Brokerage
Black Rocket, Ad Agency; Tool of North America, Production Company
2000s
Year
Title
Brand
Nominees
2000 (52nd) [ 4]
"The Morning After"
Nike
Wieden+Kennedy , Ad Agency; Propaganda/Satellite, Production Company
"Action Figures"
FedEx
BBDO New York , Ad Agency; Hungry Man Productions , Production Company
"Cat Herders "
Electronic Data Systems
Fallon McElligott , Ad Agency; Hungry Man Productions , Production Company
"Driving Range"
Nike
Wieden+Kennedy , Ad Agency; Propaganda/Satellite, Production Company
"Whassup True "
Budweiser
DDB Chicago , Ad Agency; C&C Storm Films, Production Company
2001 (53rd) [ 5]
"Photo Booth"
PBS
Fallon Minneapolis , Ad Agency; @radical.media, inc. , Production Company
"Aaooga"
Mercedes-Benz USA
Merkley Newman Harty , Ad Agency; MJZ, Production Company
"Freestyle"
Nike
Wieden+Kennedy , Ad Agency; RSA USA, Production Company
"Light"
PBS
Fallon Minneapolis , Ad Agency; @radical.media, inc. , Production Company
"Modern Ark"
Mercedes-Benz USA
Merkley Newman Harty , Ad Agency; HSI Productions/Gerard de Thame Films, Production Company
2002 (54th) [ 6]
"Move"
Nike
Wieden+Kennedy , Ad Agency; RSA USA, Production Company
"Amnesia"
Computer Associates BrightStor
Young & Rubicam , Ad Agency; @radical.media, inc. , Production Company
"Broadway Tribute"
Visa
BBDO New York , Ad Agency; @radical.media, inc. , Production Company
"First Words"
Disney
Leo Burnett Company , Ad Agency; Pytka Films, Production Company
"Nail Gun"
Fox Sports
TBWA\Chiat\Day , Ad Agency; Harvest Productions, Production Company
"Out of Towner"
Anheuser-Busch
DDB Chicago , Ad Agency; Hungry Man Productions , Production Company
2003 (55th) [ 7]
"Fish"
PBS Promo
Fallon , Ad Agency; Independent Media, Production Company
"Angry Chicken"
Nike Footwear
Wieden+Kennedy , Ad Agency; Partizan , Production Company
"The Osbournes"
Pepsi Twist
BBDO New York , Ad Agency; Hungry Man Productions , Production Company
"Sheens"
Visa
"Squares"
Volkswagen Beetle
Arnold Worldwide , Ad Agency; Anonymous Content , Production Company
2004 (56th) [ 8]
"Outfit"
Citibank Identity Theft Card Protection
Fallon , Ad Agency; Thomas Thomas Films, Production Company
"Born a Donkey"
Budweiser
Goodby, Silverstein & Partners , Ad Agency; Biscuit Filmworks, Production Company
"Dominoes"
Miller
Young & Rubicam Chicago , Ad Agency; MJZ, Production Company
"Door Music"
Saturn
Goodby, Silverstein & Partners , Ad Agency; Anonymous Content , Production Company
"Interview"
United Airlines
Fallon , Ad Agency; ACME Filmworks, Production Company
"Rubberband Man"
Office Max
DDB Chicago , Ad Agency; Anonymous Content , Production Company
2005 (57th) [ 9]
"Surprise Dinner"
Ameriquest Mortgage
DDB Los Angeles , Ad Agency; MJZ, Production Company
"Applause"
Budweiser
DDB Chicago , Ad Agency; PYTKA, Production Company
"Drink Up"
Aquafina
BBDO New York , Ad Agency; Traktor/Partisan, Production Company
"Glen"
Starbucks Doubleshot
Fallon New York , Ad Agency; Biscuit Filmworks, Production Company
"The One Campaign"
One.org
@radical.media, inc. , Production Company
2006 (58th) [ 10]
"Required Reading"
Hallmark
Leo Burnett Chicago , Ad Agency; The Institute for the Development of Enhanced Perceptual Awareness, Production Company
"Stick"
FedEx
BBDO New York , Ad Agency; Partizan, Production Company
"Concert"
Ameriquest Mortgage
DDB Los Angeles , Ad Agency; MJZ, Production Company
"Clydesdale American Dream"
Budweiser
DDB Chicago , Ad Agency; PYTKA, Production Company
2007 (59th) [ 11]
"Animals"
American Express
Ogilvy & Mather , Ad Agency; Hungry Man , Production Company
"Battle"
Cingular
BBDO New York , Ad Agency; Park Pictures, Production Company
"Happiness Factory"
Coca-Cola
Wieden+Kennedy Amsterdam , Ad Agency; Psyop, Production Company
"Jar"
GE
BBDO New York , Ad Agency; Partizan Entertainment, Production Company
"Pinball"
Pepsi
"Singing Cowboy"
Truth
Arnold / Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company
"Snowball"
Travelers
Fallon , Ad Agency; MJZ, Production Company
2008 (60th) [ 12]
"Swear Jar"
Bud Light
DDB Chicago , Ad Agency; Hungry Man , Production Company
"Brother of the Bride"
Hallmark
Leo Burnett , Ad Agency; PYTKA, Production Company
"Carrier Pigeons"
FedEx
BBDO New York , Ad Agency; MJZ, Production Company
"Delivery"
Travelers
Fallon , Ad Agency; MJZ, Production Company
"It's Mine"
Coca-Cola
Wieden+Kennedy , Ad Agency; MJZ, Production Company
2009 (61st) [ 13]
"Heist"
Coca-Cola
Wieden+Kennedy , Ad Agency; Psyop , Production Company
"Airport Lounge"
American Express Platinum Card
Ogilvy & Mather , Ad Agency; Hungry Man , Production Company
"Alec in Hululand"
Hulu
Crispin Porter + Bogusky , Ad Agency
"Bottled Courage"
Nike
Wieden+Kennedy , Ad Agency; @radical.media , Production Company
"Circus"
Budweiser
DDB Chicago , Ad Agency; PYTKA, Production Company
"Magazine Buyer"
Bud Light
DDB Chicago , Ad Agency; Tool of North America, Production Company
"Tips"
CareerBuilder
MJZ, Production Company
"Wedding"
Sprint-Nextel
Goodby, Silverstein & Partners , Agency Agency; O Positive, Production Company
2010s
Year
Title
Brand
Nominees
2010 (62nd) [ 14]
"The Man Your Man Could Smell Like "
Old Spice Body Wash
Wieden+Kennedy , Ad Agency; Smuggler, Production Company
"Anthem"
Absolut
TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company
"Coke Finals"
Coca-Cola
Wieden+Kennedy , Ad Agency; Epoch/Rattling Stick, Production Company
"Game"
Snickers
BBDO New York, Ad Agency; MJZ, Production Company
"Green Car"
Audi
Venables Bell & Partners, Ad Agency; Hungry Man , Production Company
"Human Chain"
Nike
Wieden+Kennedy , Ad Agency; Park Pictures, Production Company
2011 (63rd) [ 15]
"Born of Fire "
Chrysler 200
Wieden+Kennedy , Ad Agency; Serial Pictures, Production Company
"Baby"
McDonald's
TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company
"Baby Driver"
Subaru
Carmichael Lynch, Ad Agency; RSA Films, Production Company
"Conan"
American Express
Ogilvy & Mather New York, Ad Agency; Hungry Man , Production Company
"Polar Bear"
Nissan LEAF
TBWA\Chiat\Day LA, Ad Agency; Epoch Films, Production Company
"Questions"
Old Spice Body Wash
Wieden+Kennedy , Ad Agency; MJZ, Production Company
2012 (64th) [ 16]
"Best Job"
Procter & Gamble
Wieden+Kennedy , Ad Agency; Anonymous Content , Production Company
"The Bark Side"
Volkswagen
Deutsch LA, Ad Agency; Caviar Films, Production Company
"Color Changes Everything"
Target
Wieden+Kennedy New York, Ad Agency; Smuggler, Production Company
"The Dog Strikes Back"
Volkswagen
Deutsch LA , Ad Agency; Park Pictures, Production Company
"It's Halftime in America"
Chrysler
Wieden+Kennedy , Ad Agency; Chelsea Pictures, Production Company
2013 (65th) [ 17]
"Inspired"
Canon
Grey , Ad Agency; Hungry Man , Production Company
"The Chase"
Grey Poupon
Crispin Porter + Bogusky , Ad Agency; MJZ, Production Company
"Jess Time"
Google Chrome
Wieden+Kennedy , Ad Agency; Google Creative Lab, Production Company
"Jogger"
Nike
Wieden+Kennedy , Ad Agency; Park Pictures, Production Company
2014 (66th) [ 18]
"Misunderstood"
Apple
TBWA \Media Arts Lab, Ad Agency; Park Pictures, Production Company
"Childlike Imagination"
General Electric
BBDO , Ad Agency; MJZ, Production Company
"Hero's Welcome"
Budweiser
Anomaly , Ad Agency; HSI Productions, Production Company
"Possibilities"
Nike
Wieden+Kennedy , Ad Agency; MJZ, Production Company
"Puppy Love"
Budweiser
Anomaly , Ad Agency; RSA, Production Company
2015 (67th) [ 19]
"#LikeAGirl"
Always
Leo Burnett Worldwide , Ad Agency; Chelsea Pictures, Production Company
"Brady Bunch"
Snickers
BBDO New York, Ad Agency; O Positive, Production Company
"Dream On"
Adobe
Goodby, Silverstein & Partners , Ad Agency; eLevel Films/Goodby Silverstein & Partners, Production Company
"Lost Dog"
Budweiser
Anomaly , Ad Agency; RSA Films, Production Company
"Made in NY"
Gatorade
TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company
2016 (68th) [ 20]
"Love Has No Labels"
Ad Council
R/GA , Ad Agency; Persuade&Influence/Mindride, Production Company
"Dear Peyton"
Gatorade
TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company
"Marilyn"
Snickers
BBDO New York, Ad Agency; O Positive, Production Company
"Paper"
Honda
RPA , Ad Agency; Reset Content, Production Company
"Year in Search 2015"
Google
72andSunny , Ad Agency; Hecho en 72, Production Company
2017 (69th) [ 21]
"Calling JohnMalkovich.com"
Squarespace
John X Hannes, Ad Agency; Smuggler, Production Company
"Love Cam"
Ad Council: Love Has No Labels
R/GA , Ad Agency; Tool of North America, Production Company
"We Are America"
R/GA , Ad Agency; MJZ, Production Company
"Why I March"
Women's March on Washington
McGarryBowen , Ad Agency; Hungry Man Productions , Production Company
"Year in Search 2016"
Google
72andSunny , Ad Agency; Hecho en 72, Production Company
2018 (70th) [ 22]
"The Talk"
P&G: My Black Is Beautiful
BBDO New York , Ad Agency; The Corner Shop, Production Company
"Alexa Loses Her Voice"
Amazon
Lucky Generals, Ad Agency; Hungry Man , Production Company
"Earth: Shot on iPhone"
iPhone
TBWA \Media Arts Lab, Ad Agency
"In Real Life"
Monica Lewinsky: Anti-Bullying
BBDO New York , Ad Agency; BBDO Studios , Production Company
"It's a Tide Ad"
Tide
Saatchi & Saatchi NY , Ad Agency; Rattling Stick, Production Company
2019 (71st) [ 23]
"Dream Crazy"
Nike
Wieden+Kennedy , Ad Agency; Park Pictures, Production Company
"Behind the Mac: Make Something Wonderful"
MacBook
TBWA \Media Arts Lab, Ad Agency
"A Great Day in Hollywood"
Netflix
Kamp Grizzly, Ad Agency; Pretty Bird, Production Company
"Point of View"
Sandy Hook Promise
BBDO New York, Ad Agency; MJZ, Production Company
"Shot on iPhone XS: Don't Mess with Mother"
iPhone
TBWA \Media Arts Lab, Ad Agency; Camp4 Collective, Production Company
2020s
Year
Title
Brand
Nominees
2020 (72nd) [ 24]
"Back-To-School Essentials "
Sandy Hook Promise
SMUGGLER, Production Company; TBWA\Media Arts Lab, Ad Agency
"Before Alexa"
Amazon
Droga5 London, Ad Agency; Somesuch x Revolver/Will O'Rourke, Production Company
"Bounce"
Apple AirPods
Pulse Films, Production Company; TBWA \Media Arts Lab, Ad Agency
"Groundhog Day"
Jeep (FCA )
O Positive, Production Company; Highdive Advertising, Ad Agency
"The Look"
P&G
Saturday Morning, Ad Agency; Stink Films, Production Company
2021 (73rd) [ 25]
"You Can't Stop Us"
Nike
Wieden+Kennedy , Ad Agency; Pulse, Production Company
"Airpods Pro — Jump"
Apple AirPods
TBWA \Media Arts Lab, Ad Agency; Imperial Woodpecker, Production Company
"Alexa's Body"
Amazon Alexa
Lucky Generals, Ad Agency; Hungry Man , Production Company
"Better, Mamba Forever"
Nike
Wieden+Kennedy , Ad Agency; PRETTYBIRD, Production Company
"It Already Does That"
Apple Watch Series 6
Apple , Ad Agency; MJZ, Production Company
"You Love Me"
Beats by Dre
Translation, LLC, Ad Agency; PRETTYBIRD, Production Company
2022 (74th) [ 26]
"Teenage Dream"
Sandy Hook Promise
BBDO New York , Ad Agency; Smuggler, Production Company
"Detectives"
Apple iPhone 13 Pro
Apple , Ad Agency; O Positive, Production Company
"Everyone but Jon Hamm"
Apple TV+
TBWA \Media Arts Lab, Ad Agency; Hungry Man Productions , Production Company
"The Lost Class"
Change the Ref
Leo Burnett Chicago , Ad Agency; Hungry Man Productions , Production Company
"Skate Nation Ghana"
Meta
Droga5 , Ad Agency; Love Song, Production Company
"Walter the Cat"
Chevy Silverado
Commonwealth//McCann, Ad Agency; O Positive, Production Company
2023 (75th) [ 27]
"The Greatest — Accessibility"
Apple
Apple Inc. , Ad Agency; Somesuch, Production Company
"Call Me with Timothée Chalamet"
Apple TV+
TBWA \Media Arts Lab, Ad Agency; MJZ, Production Company
"Cost of Beauty"
Dove
Ogilvy , Ad Agency; Smuggler, Production Company
"Forever"
The Farmer's Dog
Sanctuary, Production Company
"R.I.P. Leon"
Apple
Apple Inc. , Ad Agency; Biscuit Filmworks, Production Company
"The Singularity"
Squarespace
Squarespace , Ad Agency; Smuggler, Production Company
"Quiet the Noise"
AirPods
TBWA \Media Arts Lab, Ad Agency; Iconoclast TV, Production Company
2024 (76th) [ 28]
"Fuzzy Feelings"
Apple - iPhone + Mac
Hungry Man , Production Company; TBWA\ Media Arts Lab , Ad Agency
"Album Cover"
Apple iPhone 15
O Positive, Production Company; Apple , Ad Agency
"Best Friends"
Uber One / Uber Eats
O Positive, Production Company; Mother , Ad Agency
"Just Joking"
Sandy Hook Promise
SMUGGLER, Production Company; BBDO New York , Ad Agency
"Like a Good Neighbaaa"
State Farm
O Positive, Production Company; Highdive, Ad Agency
"Michael CeraVe"
CeraVe Moisturizing Cream
Prettybird, Production Company; Ogilvy PR , Ad Agency
References
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved May 18, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved May 18, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved May 18, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved May 18, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 20, 2016 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 20, 2016 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 20, 2016 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 20, 2016 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 20, 2016 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 20, 2016 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 20, 2016 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 14, 2017 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 13, 2018 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 17, 2019 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 29, 2020 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 16, 2021 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 13, 2022 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 13, 2023 .
^ "Nominees/Winners" . Academy of Television Arts & Sciences . Retrieved July 19, 2024 .
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