Prima was first published in October 1982.[1][2] It was founded by Axel Ganz.[3] The magazine is part of Prisma Press, a subsidiary of the German media company Gruner + Jahr.[1][4] It is published by Prisma Press on a monthly basis.[1][5] The company also owns other magazines, including Femme Actuelle and VSD.[2]
Prima has its headquarters in Paris[6] and features articles about everyday living[6] and fashion, beauty, decor and cuisine.[2] Gwendoline Michaelis was one of the former editors-in-chief of the magazine which adopted a new motto, "rejoignez la communauté des créatrices" (French: Join the community of creative women) in June 2012.[7]
Editions of Prima were also launched in Spain and Germany.[1][8] Its another edition was started in the United Kingdom in September 1986.[9][10] The British edition was sold in 2000 to Nat Mags and is published monthly.[11][12]
Circulation
In 1991, Prima had a circulation of 1,211,000 copies.[1] Its British edition is the first monthly magazine in the United Kingdom of which circulation rose to more than one million copies.[9] In 1999, Prima was one of ten best-selling magazines in France with a circulation of 1,030,000 copies.[13]
During the period between 2003 and 2004 Prima sold 692,633 copies in France.[14] Its circulation was 686,000 copies in France in 2005.[15] In 2007, the circulation of Prima was 529,000 copies in France and 290,000 copies in the United Kingdom.[16] The magazine had a circulation of 477,389 copies in France and 289,058 copies in the United Kingdom in 2010.[17] The British edition sold 260,550 copies during the first six months of 2012.[18] Its circulation was 307,012 copies in France in 2014.[19] The circulation of the British edition was 195,556 copies in 2021.[20]
References
^ abcdeHelena Hafstrand (1995). "Consumer Magazines in Transition". The Journal of Media Economics. 8 (1). doi:10.1207/s15327736me0801_1.
^ abc"Prima". Prisma Media. Retrieved 17 April 2015.