In 2016, the Riverhounds organization announced its intentions to join Major League Soccer by 2023;[14] but have never submitted a formal bid during any of the league's rounds of expansion.[15]Highmark Stadium initially seated 3,500 spectators, though the stadium is designed to be capable to 18,500.[16][17]
Originally, the Riverhounds' colors were predominantly red with smaller amounts of black and white. Pittsburgh-based BD&E designed the original logo. The firm made a strategic decision not to make the club's colors black and gold. The choice meant the Hounds would not align with the region's established professional sports identity but would allow the soccer fans' jerseys to stand out in a Pittsburgh crowd.[18] The club adopted new colors, predominantly blue with white and black added, before the start of the 2008 season to honor their academy and training partnership with Everton. The use of blue was also an allusion to the blue collar populace of Pittsburgh.[19][20] Beginning in 2014, the Riverhounds began wearing black and gold uniforms more regularly, aligning the club with the colors representative of Pittsburgh's other professional sports teams. Blue and black kits continued to be worn as an alternate third version.[21]
On February 16, 2018, the Riverhounds unveiled a new crest as part of its rebranding.[22] The new crest incorporates traditional Pittsburgh sports colors with important symbols of the city such as bridges and rivers. The crest was designed by Oregon-based graphic designer Brian Gundell.[23]
Sponsorship
Very early Riverhounds kit by Umbro (left) and 2013/2014 secondary kit by Nike (right)
In November 2007, the first supporters group of the Pittsburgh Riverhounds was formed, The Steel Army. The Steel Army held their first meeting at Piper's Pub in Pittsburgh's South Side. The group started as 5–10 local people interested in supporting the reorganized Riverhounds Soccer Club and in supporting the efforts of growing the sport of soccer in Western Pennsylvania as well.[30]
The section of Highmark Stadium where the Steel Army stands and supports the Riverhounds is located at the South Gate end of the stadium. The terrace there holds 1,000 supporters. On August 1, 2015, the supporters' section was renamed the Paul Child Stand in honor of Pittsburgh soccer legend Paul Child.[31] The Steel Army had fierce rivalries with United Soccer League clubs Rochester Rhinos (Oak Street Brigade) before the club moved to USL League One.[30][32]
Steel Army during the first match at Highmark Stadium
^ 1. Avg. attendance include statistics from league matches only. ^ 2. Top goalscorer(s) includes all goals scored in league, league playoffs, U.S. Open Cup, CONCACAF Champions League, FIFA Club World Cup, and other competitive continental matches.
Historical chart of the Riverhounds' regular season performance
