People First Bank

Heritage and People’s Choice Limited

Trade name	People First Bank[1]
Company type	Mutual bank
Industry	Financial services
Headquarters	Flinders Street, Adelaide, South Australia[1] ('dual head office' located in Ruthven Street, Toowoomba[2])
Area served	South Australia Northern Territory Victoria NSW Queensland
Key people	Michael Cameron, Chairman[3] Steve Laidlaw, Chief Executive Officer[4]
Products	Retail banking Investments Insurance Financial planning
Total assets	A$23.3 billion[5]
Members	730,000[5]
Number of employees	2,000[5]
Website	peoplefirstbank.com.au/

Heritage and People's Choice Limited, trading as People First Bank, is an Australian mutual bank. It is one of Australia's largest mutual banks, with branches located in South Australia, Northern Territory, New South Wales, Queensland, and Victoria, offering loans, credit cards, transaction and savings accounts, mortgages and insurance.

History

In August 2021, People's Choice Credit Union entered into discussions with Heritage Bank about a potential merger,^[6] and in April 2022 both companies announced that they planned to merge. Members gave their approval on 16 November 2022.^[7]

On 27 Nov 2023 Heritage and People's Choice announced its new brand, People First Bank.^[8]

People First Stadium

Heritage Bank acquired the naming rights to Carrara Stadium, home of the Gold Coast Suns, in 2023. On 8 March 2024 it was rebranded to People First Stadium.^[9]

Sponsorships

People's Choice Credit Union began sponsoring the Western Bulldogs in 2017, and in 2024 this sponsorship was rebranded to People First Bank.^[2]

Community Lottery

Originally known as the People's Choice Community Lottery, the People First Community Lottery gives local sporting clubs, schools, charities, volunteer groups and other not-for-profit community groups the opportunity to raise funds and achieve fundraising goals. People First Bank facilitate the lottery administration, advertising, prizes and tickets, and the community groups participating receive 100% of every $2 ticket sold.^[2]

See also

• Banking in Australia
• List of banks
• List of banks in Australia
• List of banks in Oceania

References

1. "Current details for ABN 11 087 651 125". Australian Business Register. 15 July 2021. Retrieved 23 November 2022.
2. "People First Bank". People First Bank. Retrieved 5 July 2024.
3. "New Chairman to support investment in member needs".
4. "People First Bank announces CEO and Board transitions".
5. "Introducing… People First Bank". 27 November 2023.
6. "Heritage Bank and People's Choice to explore merger opportunity". Heritage Bank. 18 August 2021.
7. "Members approve merger of Heritage and People's Choice to create positive new force in Australian banking sector". People's Choice Credit Union. 16 November 2022. Retrieved 18 November 2022.
8. https://www.peopleschoice.com.au/media-centre/2023/introducing-people-first-bank
9. "Introducing People First Stadium". Gold Coast Suns. 8 March 2024.

External links

• Official website