Pen Studios (formerly Popular Entertainment Network) is an Indian filmproduction and distribution company established by Dr. Jayantilal Gada on 31 March 1987. Based in Mumbai, it mainly produces and distributes Hindi, Tamil and Telugu films. In 1992, the business was restructured under the name Popular Entertainment Network, and began to acquire video rights for movies to be distributed over various media such as video cassettes, satellites, terrestrial platforms, etc. The company subsequently forayed into theatrical and distribution rights of movies.
In the past few years, Pen Studios has produced films such as Kahaani and Shivaay, with many A-listers, that have been a huge success at the box office. The company, now, is also expanding by focusing on producing good regional content.
Pen India Limited launched a new Television Channel named WOW. WOW's content library is full of various old and new Hindi film musics and movies to latest Gujarati, Hindi dubbed (Telugu, Tamil, Malayalam and Kannada) films, and TV series such as Mahabharat.[1][2][3][4][5]
Initial years
Dr. Jayantilal Gada started as a small-time entrepreneur with a video library called Popular Video Cassette Co in 1984. Later, he went into trading of video rights and distribution of VHS tapes across India by establishing Asia's biggest video shop, "Popular Video", at Lamington Road, Mumbai.[6]
Brief history
Restructured and formed Popular Entertainment Network Limited (with brand name 'PEN') in 1992 and started dealing in copyrights of Hindi feature films viz. video, satellite and Doordarshan (DD).[6]
In 1995, PEN created another landmark by telecasting Sholay 20 years after its theatrical release on Doordarshan and creating a record with the highest ever Television viewing ratings (76 TRPs) with about 7.5 crore revenues.[6]
Daughter Bhavita Jayantilal Gada also joined PEN in 2006 and started an animation division with mega projects like Mahabharat.[7]
In 2012, PEN's maiden production Kahaani with Sujoy Ghosh proves successful at the box office.[7]
In 2013, PEN released three projects: Issaq, released all over India in 900 theatres. Singh Saab the Great on 1970 screens in India. Mahabharat 3D animation feature film also released in 300 theatres.[9]
In 2014, PEN completed and finally released Sholay 3D in 780 theatres in India. PEN also co-produces and distributes Nagesh Kukunoor's Art House film Lakshmii on 82 screens, Entertainment in 3,200 screens worldwide. PEN also distributed and released Ekkees Toppon Ki Salaami on 490 screens and Ketan Mehta's Rang Rasiya on 890 screens.[9]
