Pegasus News was an online-only hyperlocal news source serving the Dallas–Fort Worth region, founded by Mike Orren.
Originally owned by PanLocal Media LLC,[1] the site pioneered several features now common in news platforms, including customized content per-user, programmatic advertising, content curation from partner sites and tight integration of advertising and editorial within a single content management system.
In 2007 the website was acquired by Fisher Communications, who announced plans to adapt the Pegasus model for the websites of their television stations.[2]
In 2008, Pegasus News won both a Katie Award from the Dallas Press Club and an Eppy Award from Editor & Publisher for "Best Web Site".[3]
In 2009, Gap Communications, a company specializing in mid-sized radio markets, acquired Pegasus News.
In July 2012, Pegasus News was acquired by The Dallas Morning News.[4][5] The website was ultimately shut down in February 2014.[6]
