Partners & Spade

Partners & Spade

Company type	Private
Founded	2008
Founder	Andy Spade Anthony Sperduti
Headquarters	New York, New York, US
Website	partnersandspade.com

Partners & Spade, established in 2008 by Andy Spade and Anthony Sperduti, is a branding studio in New York City, US.^[1] Partners & Spade works across a range of disciplines including advertising, retail concepts, branding, experiential marketing and design.^[2]

Notable work

Brand development

• In 2013, launched Sleepy Jones, a line of loungewear inspired by the lifestyles of artists like David Hockney, Pablo Picasso, and Jean Seberg.^[3]
• Helped launch Harry's, an online-only line of men's grooming products.^[4]

Marketing

• Conceptualized and designed J.Crew's first menswear shop, known as the Liquor Store, at West Broadway and White Street in Tribeca.^[5]
• Developed and produced Whole Foods' first national advertising campaign.^[6]

Store design

• Warby Parker Class Trip traveling school bus.^[7]
• Warby Parker's first flagship store, located in SoHo.^[8]
• Warby Parker retail stores in Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, Nashville, San Francisco, Seattle and Washington DC ^[9]
• Sonos's first flagship store, located in SoHo.^[10]
• Boerum House & Home store, located in Brooklyn.^[11]

Films

• Produced The Black Balloon, which won the U.S. Short Fiction prize at the 2012 Sundance Film Festival.^[12]
• Conceived the story for The Pleasure of Being Robbed with Red Bucket Films, which was chosen for the Director's Fortnight at the Cannes Film Festival in 2008 and purchased by IFC Films.^[13]
• Paperboys, a documentary by Mike Mills.^[14]
• Dimmer, a documentary by Talmage Cooley that was short-listed for the Academy Awards and included in the Museum of Modern Art's Sundance film collection.^[15]

References

1. "Partners & Spade". Retrieved July 5, 2014.
2. Foster, Tom (April 2014). "How to Create a Cool Brand". Inc. Retrieved July 12, 2021.
   - O'Brien, Glenn (April 27, 2009). "Partners & Spade". Interview. Retrieved July 12, 2021.
3. Beddie, Alainna Lexie (April 18, 2013). "Sleepy Jones". T. Retrieved July 12, 2021.
4. Tschorn, Adam (March 22, 2013). "Meet Harry's, a new online-only go-to for guys' grooming gear". Los Angeles Times. Retrieved April 22, 2013.
   - Tschorn, Adam (March 23, 2013). "Andy Spade is old-school cool". Los Angeles Times. Retrieved July 12, 2021.
5. Albo, Mike (September 18, 2008). "A Package Store for Preppies". The New York Times. Retrieved August 23, 2010.
6. MacVey, Matt (November 18, 2014). "Whole Foods Rolls Out First National Advertising Campaign". Advertising Age. Retrieved July 12, 2021.
7. Kraemer, Zachary. "Warby Parker Converts An Old School Bus Into A Traveling Pop Up Shop". PSFK. Retrieved November 29, 2012.
8. Miranda, Eugenia (April 11, 2012). "Glasses Menagerie: Warby Parker Celebrates Its First Flagship Store". Vogue. Archived from the original on May 1, 2013. Retrieved April 22, 2013.
   - Schneier, Matthew (April 11, 2012). "Warby Parker: To See And Be Seen In Soho". Style. Archived from the original on April 14, 2013. Retrieved April 22, 2013.
9. Cunningham, Caroline (October 30, 2015). "Warby Parker at The Shay Offers Eye Exams and a Photo Booth". Washingtonian. Retrieved July 12, 2021.
10. Sawers, Paul (July 12, 2016). "Sonos gives a glimpse into its new flagship NYC retail store, featuring 7 custom-built listening rooms". VentureBeat. Retrieved July 12, 2021.
11. Shin, Nara (July 30, 2014). "Five Favorites From Boerum House & Home". Cool Hunting. Retrieved July 12, 2021.
12. "Red Bucket Films' Josh and Benny Safdie Premiere The Black Balloon Tomorrow at BAM Cinemafest". Paper. June 22, 2012. Archived from the original on January 4, 2018. Retrieved January 3, 2018.
13. Kohn, Eric (October 2, 2008). "iW PROFILE - "The Pleasure of Being Robbed" Director Josh Safdie". Retrieved January 3, 2018.
14. "Paperboys". IMDb. December 1, 2001. Retrieved July 12, 2021.
15. "Dimmer". IMDb. January 25, 2005. Retrieved July 12, 2021.

External links

• Official website