Parachute (brand)

Parachute
Product typeHair products
OwnerMarico
Produced byMarico
CountryIndia
MarketsAsia
Previous ownersBombay Oil Industries
Websitewww.parachutegold.com
www.parachuteadvansed.com

Parachute is a brand name for a range of coconut-based oil manufactured by Marico.

History

Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity.[1]

In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years.[1]

Products

Marico makes two kinds of coconut oil, Parachute edible grade hair oil, and Parachute Advansed Hair oil.

Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains coconut oil along with fragrance and Vitamin E.

References

  1. ^ a b Kumar, Nirmalya (2009). India's Global Powerhouses. Harvard Business Press. pp. 136–8. ISBN 978-1-4221-4762-7.

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