Palermo began her career as part of MTV's television show, The City.[11] The series aired for two seasons from 2008 until 2010, and focused on the personal and professional lives of several young women residing in New York City.[12] As part of the show, Palermo worked for Diane von Fürstenberg and later in the accessories department for Elle magazine.[13]
In 2009, Palermo signed with the talent agency Wilhelmina International Inc. to focus full-time on development of her brand.[14] She became a guest editor for the Gap's now-defunct Piperlime.com in 2011 and appeared as a guest judge on Project Runway Season 9.[15][16] In 2010, Palermo modeled for the Autumn/Winter campaigns by Mango and Hogan.[17][18] In October 2011, Palermo launched her personal website, which consists of editorial content about fashion, beauty and lifestyle written by full-time writers and contributing editors.[19] She also appeared as a guest judge on Britain and Ireland's Next Top Model Season 7.[20] Later in 2012, the New York Post named Palermo as the best dressed New Yorker of Page Six.[21][22] Palermo appeared on the August 2018 cover of Glamour Mexico and has shot editorials for magazines, including Grazia Australia and ¡Hola! Fashion Magazine.[23][24][25] She was also on the cover of Cosmopolitan, InStyle, Elle, Flare, Marie Claire, Arcadia, Lucky, Brides, Harper's Bazaar, L'Officiel, Tatler and Stella.[26]
Palermo has been the face of mid-range brands such as Aerin, Max&Co, and Banana Republic.[8]
Co-branded partnerships
In 2010, Palermo launched a co-branded, limited jewelry collection with Roberta Freymann and became the face of the Mediterraneo collection by Spanish jewelry brand Carrera y Carrera.[27][28] In August 2011, Palermo was invited by Stuart Weitzman to design a shoe for charity.[29] Later in 2014, she designed a line of sunglasses for American brand Westward Leaning, and a percentage of each sale went to support the Association for Development, Alternative Commerce, and Micro Credits's Masaai Project.[30][31] Also in 2014, Palermo collaborated with Italian shoe label Aquazzura on a line of footwear.[32]
In 2015, Palermo collaborated on collections with luxury leather and accessories brand Aspinal of London, the American jewelry and accessories brand Baublebar, and makeup company Ciaté London.[33][34][35] Palermo's collaboration with Ciaté featured a line of makeup and nail polish, including a shade of red inspired by her mother. She went on to partner with Nordstrom on a fashion line in 2016 and with Banana Republic in 2017.[36][37]
In 2017, Palermo worked with accessory brand Meli Melo on a collection title, Severine. The London brand, known for their high-quality materials and craftsmanship, collaborated with Palermo to create a modern spin on a bucket bag. The bag, which came in five different shades, was modeled after the sculptural works of late architect and artist, Max Bill.[38]
Brand ambassadorships
Palermo was named the brand ambassador of the 2013 and 2014 Maasai Project for Pikolinos.[39] In September 2016, Banana Republic announced Palermo as the brand's first Women's Global Style Ambassador through 2017.[37]
