NotJustOk is an African media and entertainment company, known for housing an online music and entertainment website NotJustOk, a music streaming service Mino Music (previously known as MyNotJustOk),[1] and a music distribution and publishing service Notjustok Distribution, with its media house located in Lagos, Nigeria, and Atlanta, Georgia. There are two different feeds of NotJustOk website; for West Africa, and East Africa. The company and its divisions are led by its Founder and chief executive officerAdemola Ogundele.
History
Coined from Seth Godin's book Purple Cow: Transform Your Business by Being Remarkable, NotJustOk was started as a personal blog by Ademola Ogundele in 2006, with over 1.2 million viewers per month, from 183 countries, it is one of the most visited websites in Nigeria.[2] It evolved into a music website after Ademola posted a clip of 9ice's performance at Nelson Mandela's 90th anniversary concert, which rapidly increased the traffic of the website.[3] Currently with few employees, NotJustOk is managed by Ademola Ogundele and Ovie Ofugara.[4] In 2014, the company launched its mobile application to run on iOS, and Android devices.[5]
Overview
Described as "a revolution in Nigerian music" by Isioma Osaje of YNaija, NotJustOk delivers music and music videos from the hip hop and contemporary music genres.[3] It also allows artists to upload their songs to the public through an online platform called MyNotJustOk. The website contributed to the sales of popular music albums, including Superstar by Wizkid, The W Experience by Banky W, C.E.O by Da Grin, and MI 2 by M.I.[6]
