Due to its popularity, Malaika and the song itself were frequently compared to actress Katrina Kaif and her item number "Sheila Ki Jawani" from the film Tees Maar Khan (2010).
Influence
The track is said to be inspired by an old Bhojpurifolk song "Launda Badnaam Hua Naseeban Tere Liye". It was also alleged that it was inspired from the Pakistani song "Ladka Badnaam Hua" from the film Mr. Charlie (1992).[3] Director Abhinav Kashyap denied the latter and accepted using the folk song saying that he, being from Uttar Pradesh, was familiar with the song since childhood so he suggested the very song to be improvised and rephrased to fit the film's requirement.[4]
Reception
The reception by the public and critics was generally positive. Devesh Sharma of Filmfare noted the song's raunchy nature and praised it for its tempo, at the same time criticizing its "nonsensical" lyrics.[5] Atta Khan of Planet Bollywood said "... expect it to explode with Mallaika's entrance on the big screen and chances are, after watching that you may enjoy it..."[6]
After the song "Sheila Ki Jawani" featuring Katrina Kaif was released, parallels were drawn between Katrina and Malaika, as well as between the item numbers, in what was popularly known as the "Munni vs Sheila" debate.[8][9][10] Subsequently, newspapers reported increased rivalry between the two actors, which was supposedly highlighted by various incidents. The two were invited to perform their respective numbers at parties and other occasions, adding to the rivalry.[11][12]
Controversies
Lawsuit by Emami
The popular product by Emami, a pain relieving balm called Zandu Balm is referred to at various times in the song. Emami filed a lawsuit against Arbaaz Khan, the producer of the movie for trademark misuse, but subsequently reached an out of court settlement with the producer. Emami then utilized the popularity of the song to advertise the Zandu Balm brand by signing up Malaika to do commercials.[13][14]
Public Interest Litigations seeking ban
In December 2010, a Public Interest Litigation (PIL) was filed in the Lucknow bench of the Allahabad High Court, with the petitioner asking for a ban of the song, claiming it was "indecent" and "immoral".[15] Another person also filed a lawsuit in a Sessions court in Mumbai objecting to the use of the word "Hindustan" in the lyrics of the song. The film got a U/A rating from the Censor board of India and was released without any cuts in the song, but the word "Hindustan" in the song was changed to "Policeistan" to avoid any further controversy.[16]
In the film Dabangg 3, Sajid-Wajid recreated the song, titled Munna Badnaam Hua which featured Warina Hussain and Salman Khan. The song included a rap by Badshah and is also sung by Mamta Sharma and Kamaal Khan.[citation needed]
^Dasgupta, Priyanka (11 October 2010). "Dabangg: Shame! Shame!". The Times of India. Archived from the original on 3 March 2018. Retrieved 11 October 2010.
