Momo Car-Sharing was a car-sharing program conducted by Intelligent Energy Europe to promote alternatives to car ownership. It had a total budget of €2,693,644, half of which was co-financed by the European Union (EU). The project name momo was taken from the phrase "more options for energy efficient mobility through car-sharing".
The program was part of a presentation by the city of Bremen in the Urban Best Practice Area at the World Exposition EXPO 2010 in Shanghai.[1] The momo-project was presented in workshops on the EXPO and served as a reference for the inauguration of Car-Sharing in Shanghai.
The Bremen Car-Sharing Action Plan has also received the Travel Planning Award 2010[2] of the German Town Planner's Association SRL.
Project objectives
Momo was designed as a component to reach the EU targets in the fields of transport, energy and the reduction of CO2 emissions. This European project aimed at raising the efficiency and attractiveness of Car-Sharing in Europe. By building on the potential of Car-Sharing in regards to saving energy, minimising greenhouse gases and improving the quality of urban live,[3][4] a significant increase of the Car-Sharing services and the Car-Sharing demand had been aimed for. To reach those goals the project partner designed a concept that included all relevant stakeholders at most. These are next to local authorities and Car-Sharing providers, public transport providers, energy agencies and research facilities.
The project expected to have the following results:[5]
more than 20,000 new car-sharers
the reduction of about 58,000GJ p.a. and CO2 emissions of 6,000t p.a
to replace 3,500 private cars and gain free space due to less parking spaces needed
to acquire new regions where no car-share is present at the moment, with a special focus on Ireland, Finland and Greece
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