"Modern Way" is the fourth and final single released from English indie rock band Kaiser Chiefs' 2005 debut album, Employment, on 7 November 2005. It entered the UK Singles Chart at No. 11 and became a minor hit in Ireland and the Netherlands.
Music video
The song's music video marked the directorial debut of the band's lead singer, Ricky Wilson and was co-directed by prolific video director Scott Lyon.[2] It tells of the success of William Green, a juggler who has a unique skill for balancing tennis balls on his face, and the impact that he has made on the public.[3] The band appears throughout as extras, donning glasses and facial hair. During Green's climatic performance, they appear as themselves.
Pitchfork's Joe Tangari reviewed the album and called Modern Way "the only song on the LP that is truly dynamic" praising the "fluid verses" and build up to the "towering chorus". He does concede that the song makes him imagine the band during recording asking for "More Cowbell".[10]
^Modern Way (UK CD2 liner notes). Kaiser Chiefs. B-Unique Records. 2005. BUN100CDX.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Modern Way (UK 7-inch single sleeve). Kaiser Chiefs. B-Unique Records. 2005. BUN100-7.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)