Maëva Coucke (born 28 June 1994) is a French model and beauty pageant titleholder who was crowned Miss France 2018. She represented France at Miss World 2018, where she placed in the top twelve, and also represented France at Miss Universe 2019, where she placed in the top ten. Coucke is the third Miss France winner from Nord-Pas-de-Calais within the span of four years, following Iris Mittenaere (2016) and Camille Cerf (2015).
Coucke began to raise awareness for breast cancer after her mother was diagnosed with the disease in 2012.[23] As Miss France 2018, she promoted the development of breast cancer prevention and screening.[23] She was involved in make-up and dance workshops in hospitals to help women undergoing cancer treatment feel more confident in themselves.[24] On 1 October 2018, she launched the Breast Cancer Awareness Month at the Eiffel Tower which was lit up in rosy pink lights to support Breast cancer awareness.[25]
Miss World 2018
Coucke represented France at Miss World 2018, where she placed in the top 12.[26] At Miss World 2018, she won the Top Model fast track event, giving her direct access into the top thirty. She was also Top 5 in the Multimedia competition and won the first round of the Head to Head challenge.
Miss Universe 2019
After Vaimalama Chaves opted not to compete in an international pageant, the Miss France Organisation confirmed on 23 September 2019 that they had appointed Coucke to represent France at Miss Universe 2019.[27]
During the preliminary competition, Coucke slipped and fell on stage, along with several other contestants who also fell in the same spot. The incident was widely reported in the Francophone media, but it did not prevent her to place in the top ten.[28][29][30][31] She ultimately went on to advance as one of the top five contestants from Europe, ultimately finishing in the overall top ten.
^"Maëva Coucke, Miss France 2018, en 5 anecdotes". Paris Match. 17 December 2017. la couleur naturelle de Maëva Coucke est le blond foncé, comme en témoigne ce cliché qu'elle a posté en mai 2015 sur Instagram
^"Miss France 2018. Six choses à savoir sur la gagnante Maëva Coucke". Ouest France. 17 December 2017. Elle n'est pas naturellement rousse. La Ch'ti voulait sortir du lot avec sa chevelure rousse. " Je pense que c'est un avantage, pour les photos de groupe peut-être ", avait-elle confié au magazine TV Mag avant l'élection. C'est un pari réussi pour celle qui a les cheveux naturellement blonds foncés.