After Lil Nas X received no nominations at the BET Awards 2022, he took to Twitter to explain that he felt he was overlooked due to a "bigger problem of homophobia in the black community" and then previewed a track containing the repeated phrase "fuck BET".[3] The phrase appeared in censored form on the original version of the single's artwork, which was later replaced by an image of a man urinating on a BET Award placed in a toilet.[1]
Release and promotion
Lil Nas X promoted the song by announcing humorous fake brand collaborations with Grindr, McDonald's and the "homophobic dog" meme, among others, offering numerous "free" benefits if one pre-saved the song.[4] On June 24, 2022, "Late To Da Party" was released on all main streaming platforms. On the same day, Lil Nas X uploaded the song's music video on YouTube.[5]