LELO

For Georgian Sports Newspaper, see Lelo (newspaper).

LELOi AB

Company type	Private
Industry	Consumer Goods
Founded	Stockholm, Sweden (2002)
Founder	Eric Kalen, Carl Magnuson, Filip Sedic
Headquarters	Stockholm, Sweden
Key people	Milivoj Librenjak (CEO)
Products	Luxury Goods
Number of employees	300+
Website	www.lelo.com

The official company registration address at an apartment in Stockholm

LELO (LELOi AB) is a Swedish company that manufactures sex toys and massage products, based in Stockholm, Sweden with other offices in Melbourne, San Jose, and Shanghai. According to The New York Times, LELO currently sells one of the most expensive vibrators in the world, a 24-karat gold-plated vibrator that costs $15,000.^[1]

History

In 2002, industrial designers Eric Kalén and Carl Magnuson, and engineer Filip Sedic founded LELO. In September 2003, the three registered LELO LLC. Having employed just 10 people in its Stockholm headquarters in their founding year, LELO presently^[when?] has over 600 employees with offices in Asia, Australia, Europe, and the US.^{[citation needed]}

Operations

Design

LELO has taken an approach to the design and manufacture of sex toys, utilizing designs that are non-representational of the sexual anatomy of the human body, a style that is now widely adopted across the sex toy industry. The company has been recognized for pioneering creations in the adult industry, including the first couples' toys with motion controller functions from their SenseMotion line,^[2] as well as the first sex toys to employ tactile sensing, the Smart Wands.^{[citation needed]}

Partners and distributors

In 2016 LELO HEX condoms launched in Target stores and in 2017, they became available in all Target, Walmart and Rite Aid stores. On February 25, 2009, LELO partnered with Walgreens to make the LELO products available in all drugstore locations in the United States.^[3] Also, in 2019. LELO HEX condoms were available in Equinox Hotel. On May 22, 2010, the Swedish state-owned pharmacy chain Apoteket also announced that it would be carrying a limited range of LELO products.^[4] A month later, LELO announced its collaboration with the Ron Robinson boutique at the Fred Segal shopping center in Hollywood.^[5] On May 13, 2011, Brookstone announced they would begin to feature the Alia, Gigi, Lily, and Siri personal massagers, and the Flickering Touch line of massage oils and candles in select retail locations, and in their online store; LELO and Brookstone launched the partnership at The Venetian, Las Vegas, where they also showcased the LELO Sussurra collection of intimate apparel.^[6]

References

1. Howard, Hilary (20 April 2011). "Vibrators Carry the Conversation". The New York Times.
2. "These Designs Are Really Sexy: The Best Sex Tech in Vegas, Switched.com". Archived from the original on 2013-11-11. Retrieved 2012-03-02.
3. Walgreens to Carry Sensual Wellness Products by LELO, Bloomberg.com
4. LELO Products to be Sold in Swedish State-Owned Pharmacy, Apoteket, PR Newswire, 05/22/2008
5. Ron Robinson at Fred Segal Boutique Now Offers LELO Intimate Products, Reuters, 06/24/2010
6. "Prestigious Surroundings Offer Perfect Showcase for New SenseMotion Insignia Lyla". Yahoo! News.

External links

• Official website