The company was launched in 2000 by Ashton Kutcher and Jason Goldberg to develop television and film properties. In 2005, a social media division was added. The mission is to match storytelling with competitive distribution and technology platforms for some of the biggest brands in the world.
The company also founded a YouTube channel, Thrash Lab, to show unscripted content. The channel was partially funded by YouTube in 2012.[1][2]