As late as 2009, the station broadcast a hybrid Hot AC format during the day and Top 40 at night as “Star 107.9” (and was also an affiliate of the syndicated Bob & Sheri), then switched to classic hits as "Old School 107.9."
On September 16, 2020, KZRS flipped to a simulcast of then-sister station KNNS, which aired a conservative news/talk format as "The Patriot." As part of then-owner Rocking M Media's bankruptcy reorganization, in which 12 stations in Kansas would be auctioned off to new owners, it was announced on October 31, 2022 that Russell-based White Communications was the winning bidder for KZRS for $270,000. While the bankruptcy court had approved the purchase, the sale had to be filed with the FCC for approval.[3][4][5]
On January 2, 2023, KZRS and KNNS flipped to oldies, branded as "Super Hits 107.9/1510".[6] Upon the consummation of the sale on March 15, White flipped KZRS back to classic hits, branded as "Classic Hits 107.9"; the first song on "Classic Hits" was "Start Me Up" by The Rolling Stones.[7]
