KVLF received its license in 1947. It was owned by Big Bend Broadcasting and broadcast on 1490 kHz until 1948. In 1958, Gene Hendryx bought KVLF from Jack W. Hawkins and Barney W. Hubbs; the station increased its daytime power to 1,000 watts in 1960 and its nighttime power to the same in 1997.
In 2015, Gene R. Hendryx Jr., sold KVLF to the Benevich family doing business as Alpine Radio, LLC.
