On October 19, 1947, KURV first signed on with 250 watts of power. It was a daytime only station, required to go off the air at sunset to avoid interfering with other stations. KURV was owned by J.C. Looney.[5]
A sister station, KURV-FM, began broadcasting December 25, 1947. It used 104.9 MHz with 1,000 watts effective radiated power.[6] Few people owned FM radios in that era and management eventually turned in the license and took KURV-FM dark. Today, the frequency is home to KJAV-FM.
On March 17, 1997, the Federal Communications Commission (FCC) announced that eighty-eight stations had been given permission to move to newly available "Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz, with KURV authorized to move from 710 to 1640 kHz.[7] However, the station never procured the Construction Permit needed to implement the authorization, so the expanded band station was never built.