KRYP

KRYP

Gladstone, Oregon
Broadcast area	northern Willamette Valley and Clark County, Washington
Frequency	93.1 MHz
Branding	El Rey
Programming
Format	Regional Mexican
Ownership
Owner	Salem Media Group (Salem Media of Oregon, Inc.)
Sister stations	KFIS, KPDQ, KPDQ-FM, KDZR, KPAM (LMA)
History
First air date	May 10, 1981 (as KAST-FM at 92.9 in Astoria) January 2006 (as KTRO-FM at 93.1)
Former call signs	Astoria: KAST-FM (1981-1983) KBKN (1983-1984) KAST-FM (1984-2006) Gladstone: KTRO-FM (2006-2007)
Former frequencies	92.9 MHz (1981-2006, in Astoria, Oregon)
Call sign meaning	El ReY Portland
Technical information[1]
Licensing authority	FCC
Facility ID	82062
Class	C3
ERP	1,600 watts
HAAT	387 meters (1,270 ft)
Transmitter coordinates	45°29′20″N 122°41′40″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	931elrey.com

KRYP is a commercial broadcast FM radio station located in the Portland, Oregon area and owned by the Salem Media Group. KRYP is a Spanish language station playing regional Mexican music (a mix of genres such as Banda, Ranchera, Mariachi, and Norteño).^[2]

The Spring 2008 Arbitron ratings saw KRYP become the Portland metropolitan area market leader, marking the first time a Spanish language radio station achieved that milestone.^[3][4]

Facilities

KRYP's studio is in Gladstone, and its main transmitter is atop Portland's West Hills. The station also has a reservation for Astoria, Oregon at 92.9 MHz.

History

KRYP took on its current callsign and radio format during the two-week period starting on March 28, 2007. From early 2006^[5] to April 11, 2007, the station was known as KTRO and featured a talk radio format.

KTRO-FM came into existence through a complicated deal that involved five owners of radio stations in Oregon and featured both signal downgrades and frequency migrations.^[6] It started in 2005 when Salem Communications bought the FM signal from New Northwest Broadcasters, who had operated it as KAST-FM on 92.9 in Astoria, Oregon. To make room on the Portland dial, KPDQ-FM, also owned by Salem, moved from 93.7 to 93.9 and downgraded its broadcast station class from C to C1.^[6] McKenzie River Broadcasting's KKNU, licensed to Springfield, moved from 93.1 to 93.3. Bay Cities Building's KDCQ, licensed to Coos Bay, moved from 93.5 to 92.9. Meanwhile, Oregon Eagle's KTIL-FM, licensed to Tillamook, moved from 94.1 to 94.3. New Northwest's own 94.3 licensed to Long Beach, Washington/Astoria, picked up the KAST-FM callsign and format from the original 92.9 to 99.7.^[6]

Salem Communication, which normally "target[s] audiences interested in Christian and family-themed content and conservative values",^[7] brought in José Santos of Santos Latin Media, former program director of KLVE in Los Angeles,^[8] to consult on its change to a Regional Mexican format.^[4]

References

1. "Facility Technical Data for KRYP". Licensing and Management System. Federal Communications Commission.
2. Our History/Our Content from the Univision Radio website
3. Latest Arbs: El Rey Is King from Oregon Media Insiders
4. El Rey/Portland Makes History from the Radio & Records website
5. "Salem Communications Corp, Form 10-K, Annual Report, Filing Date Mar 31, 2006" (PDF). secdatabase.com. Retrieved May 14, 2018.
6. Five Portland Owners Shuffle Signals to Add KTRO, a February 2, 2006 Radio Monitor article via allbusiness.com
7. Overview Archived 2007-08-11 at the Wayback Machine from the Salem Communications website
8. NAB Radio Show Session Features Top Program Directors from the National Association of Broadcasters website

External links

• KRYP in the FCC FM station database
• KRYP in Nielsen Audio's FM station database