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KMFY
Grand Rapids, Minnesota;
Broadcast area	Itasca County, Iron Range
Frequency	96.9 MHz
Branding	96.9 KMFY
Programming
Format	Adult Contemporary
Affiliations	ABC News Radio; Minnesota News Network; Minnesota Vikings; Westwood One
Ownership
Owner	Steve Hallstrom and Scott Hennen; (Rapids Radio LLC);
Sister stations	KOZY, KBAJ
History
First air date	December 5, 1975 (as KXGR at 96.7)
Former call signs	KXGR (1975–1981); KNNS (1981–1989); KFMY-FM (December 4–21, 1989); KMFY-FM (December 21, 1989–February 28, 1990)
Former frequencies	96.7 MHz (1975–1981)
Call sign meaning	Comfy Cozy
Technical information
Licensing authority	FCC
Facility ID	34972
Class	C1
ERP	100,000 watts
HAAT	152.4 meters (500 ft)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	kmfyradio.com

KMFY (96.9 FM) is a radio station licensed to Grand Rapids, Minnesota. KMFY covers the counties of Itasca, Aitkin, Cass and western St. Louis, and broadcasts an Adult Contemporary music format with a mix of local weather, sports, local news, and community events.

History

The station has been an adult contemporary music station ever since its start as KXGR. The station itself was later sold to Bill and Carla Kirwin in 1989 by Mike and Mary Ives. It was briefly renamed KFMY-FM but became KMFY-FM within a few weeks in December 1989. In 2001, the station was sold to Mike and Cindy Iaizzo who renamed it Itasca Broadcasting. In 2012, KMFY-FM was sold to Jim and Colleen Lamke, who renamed it Lamke Broadcasting. Effective November 1, 2021, Lamke Broadcasting announced it had sold KMFY including its sister stations KBAJ and KOZY including FM translator K226CV 93.1 to Steve Hallstrom and Scott Hennen, through their licensee Rapids Radio LLC. KMFY is a sister station to KOZY and KBAJ.

Sometime in 2023, KMFY removed all music from 1980’s, a majority of 1990’s, and 2000’s music from its main playlist, making it lean more towards a Hot AC station. KMFY plays 80’s music on Friday nights with the syndicated Backtrax USA 80’s Edition. KMFY is affiliated with ABC News, Local Radio Networks, Minnesota News Network, Weatherology Weather Center, Vikings Radio Network, and Westwood One. As of 2024 KMFY returned a majority of its 80's music back into its main playlist.